How individual and team activities contribute to meeting organisation Essay

How individual and team activities contribute to meeting organisation objectives and customers needs - Essay Example How individual and team activities contribute to meeting organisation objectives and customers’ needs? Objectives are mainly the achievements or goals that are targeted by an organisation. An organisation lay out objectives that looks at the interest of various stakeholders such as the customer, shareholders etc. The objectives can be either primary/strategic or secondary/tactical. Primary objectives are target put in place in the long term while secondary objectives are mainly short term. Long-term objectives only work well when an organisation is in a stable financial performance. The objectives should be specific, quantifiable, challenging, attainable, realistic, time-bound and understandable. The Morrison supermarket enjoys various benefits that come along with economies of scale. Due to its large size, the company manages to attract the best managers available in the job market. This is due to their ability to offer good salaries and work related allowances. This translates to their exponential growth due to the injection of top quality managerial skills. Secondly, the companies have a large capital base. This makes it easy for them to establish new retail outlets to bolster their rate of stock turn over. In turn this translates to increase in revenue base which ensures that they remain big and competitive. Thirdly, the big companies have well established market networks. This provides a ready market for their products and consequently generating high revenues. The high revenue realized plays a major role in the maintenance of their size and further growth. Lastly, they are able to initiate vertical integration through the process of take over. This is due to the fact being big companies; it becomes easier for the negotiations since each company has a large bargaining power. This helps to create a competitive advantage over other big players in the market (Carter, Kornberger & Schweizer 2011). A good example is the take over of Safeway back in the year 2004 a move that ensured it moved to other regions away from its traditional location (North of England). Thus for Wm Morison chain of supermarkets to achieve organisational objectives as well as satisfy the needs of customers, strategic planning is essential since it will prepare the organisation for unexpected changes commonly referred to as crisis management. Strategic planning usually covers a period of three to five years while laying emphasis on the market dynamics. The organisational benefits that can be derived from strategic planning are; Preparation for future opportunities Better business environment awareness Definition of organisation mission Imparts a sense of continuity and direction Facilitate employee accountability Background information According to Morrisons-corporate.com, Wm Morrison Supermarkets is the fourth largest among the chains of