I Love School Essay

Doors and windows -It is suggested to use wooden door and window frames instead of concrete or steel. Framing Timber framing -naturally sound insulated -strong structure -construction times are less Recycled steel framing -It’s easy to use when contractors are building your house -less framing material compared to wood but will still be the same structure if you used wood. -Walls, roof and ceilings will not change due to the weather changes -they do not rot, absorb moisture or create mould -resistant against termites Roofing Cool roofing -once the product is painted onto your roof the sun is reflected away. it can be painted on wood, concrete, plaster, metal and glass. -when it’s hot it is preferred that you wear white instead of black, cool roofing is where it reflects the sun and stays cooler because it’s a white colour -cost more than normal roofing but once it starts to work it lowers your bill. -having the roof that you probably have on your house now can re ach temperatures of over 70 degrees storing more heat into your house, cool roofing’s temperature only goes to 20-35 degrees at most without insulation leaving your house cooler and saving you from paying heavy cooling bills. Authentic roof made from recycled materials -been said that it’s virtually unbreakable -they are extremely light weight -has UV protection which stops it from fading -contains no toxin materials Roof tiles -colour will not fade, rust or corrode -are a natural thermal insulator. In winter they keep the cold air out and the heat in. In summer they keep the heat out and cold in -natural sound insulator -they are heat resistance; therefore they provide protection against bush fires -made with naturally occurring clay which can be recycled into new clay tiles and bricks Insulation Spray foam insulation -75% noise reduction reduces mould and condensation growth -saves on electricity bills Structural insulation panels -50% more energy efficient -40% less construction time -the core of the panels is made of Expanded Polystyrene which is made from using a low-environmental process which means it does not contain any major carbons. The Oriented Strand Board which is an engineered wood product is made from harvesting a fast growing crop forest which makes the materials renewable and sustainable. -fire resistant -can be used for floors, foundations and basements -bricks and stone can be installed on the panels SIP’s are also used as walls although you can put stone, or brick over the top of it. There is no need for painting as SIP’s come in a range of colour. recycled denim -made from old jeans that have been cleaned, stripped and covered in boric acid which is mould, fire and insect resistant -doesn’t contain any throat or skin irritations -creates a greater sound barrier -its 100% recyclable -requires small amount of energy to manufacture -doesn’t itch and easy to handle -when the insulation gets wet its manufactured to breathe and release the moisture. Also contains active mould inhibitors recycled paper 100% recyclable -takes 10 times less energy to produce than half of the other insulation -non-corrosive -doesn’t support mould or fungus growth -it reduces overheating and overcooling also good for sound insulation Heating/cooling Solar smart breeze -collects solar energy from under a tile or timber roof and cools the house in summer and heats it in winter Spilt system -energy efficient when compared to portable and window air conditioners Hyd ronic heating -uses radiant warmth. Evaporative cooling -uses natural air Smartbreeze -reduces 40% greenhouse gases -saves energy and electricity bills can also work at night providing nocturnal cooling how it works with a metal roof heating. During winter and cold days there can be a build-up of warm heated air between the roof, sheets and foils. The air is dragged to the smartbreeze unit and the fan energised by the solar panel that’s placed on your roof force the warm air through ceiling vents and into your living spaces creating a warmer environment. Cooling during the day during hot weather hot air builds up into your roof. The solar energised fans force the now cold air into your living space which then reduces the temperature. Roof ventilation Avoiding a build up of moisture in winter and to reduce an excessive heat build up in the summer -Some benefits are – lowing energy bills, greater comfort in home, ensure the health of your family -Removes dust which enters through tiny gaps of the house structure increasing your health. Gardening fake grass Regal grass -100% recycled -Contains no harmful toxins or heavy metals -no infill like sand is needed for the insulation -not spiky like real grass, soft to touch and walk on -doesn’t need to be mowed, therefore low maintenance is needed. There is no need to sweep away the excess grass that’s left over. Termiturf -no watering, mowing or fertilizing -its low maintenance -doesn’t lose colour or fade real grass -Needs to be watered at least once a week -Needs to be mowed, the petrol from the lawn mower pollutes the air -Needs to be fertilized, using fertilizer is bad because the chemicals that are in it get washed into either, rivers, oceans and lakes. That causes algae to grow and creatures that live in the water or drink the water. grey water -grey water is collected from you shower, bath or washing machine, it is then diverted into a pump called the waste water system, once the water flows hrough the pump it is then diverted into your garden. -it can save up to 350-700L per day -less energy and chemical use -lower water bills Drip irrigation -weed growth is reduces because between plants the areas aren’t irrigated -constant moisture which improves growth in plants -you don’t need to move them around like a sprinkler, they can stay there permenately -decreased fe rtilizer cost -60% more efficiency over sprinkler systems Flooring Cork flooring -made from trees. The trees are not cut down, they are made from the bark which grows back every 3 years -cork flooring contains a low or no VOC (volatile organic compound).

Joeseph story Essay

A. List Joseph’s risk factors and create a brief summary of the information you have so far. Identify how his risk factors would affect cellular function. Joseph had a family history of vascular disease, his weight has been increasing as a result of poor diet and has hypertension. The cells have to use more energy (ATP) in order to move nutrients it needs for cells to live. B. Assuming Joseph’s heart has stopped, what cellular processes and membrane functions are going to be affected by the loss of oxygen, blood glucose, and waste removal? Cells become leaky, sodium leak into cells while potassium leaks out. Carbon Dioxide levels raise in cells and that drives down the pH making the cells acidic and begin to die. C. Which intracellular organelles have membranes as part of their structure? How would the breakdown of the membranes of these structures affect the function of Joseph’s heart cells? These membranes enable cell movement, growth, division, secretion, and alow the exchange of oxygen. When the breakdown happens, it prevents the oxygen from being able to move into the cell it needs to go to and the cell starts to die. D. Two important pieces of information – the instructions Joseph’s body needs to repair itself and his predisposition for vascular disease – are both contained within the cell on which structures? Both pieces of information are contained within the cell nucleus in the DNA. E. Joseph’s heart attack has caused the function of his cells to change. What types of proteins in the cell membrane were involved in the homeostatic imbalances of his heart cells? The fluid mosaic model is the structure consisting of a sea of fluid lipids with different proteins (phospholipids, cholesterol, and glycolipids). F. Why was reestablishing oxygen flow to Joseph’s body so important? What processes would be affected by lack of oxygen? Without oxygen flow, cell death occurs and is irreversible. Oxygen is required for ATP (the energy source of the cells) G. Consider once again Joseph’s health history and risk factors. What could you suggest to Joseph to reduce his risk for another heart attack? I would suggest to Joseph to lose weight, change his diet and try to reduce stress. H. Explain why Joseph’s heart failed based on what you have learned so far about the function of cells in the human body. Because of poor diet and fatty foods, there was probably a large amount of lipids in the plasma membrane. These block the normal process of exchanging chemicals and proteins. When the exchange is blocked, the cells are unable to provide oxygen to cells and the cells build up lactic acid and die.

Living with My Parents vs. Living Independently

Living With My Parents vs. Living Independently I always thought that moving out of my parents’ house would be an exciting new start to life. Apparently nobody thought to explain to me how stressful and cost-consuming life really is outside the comfort of mommy and daddy’s embrace. Living with my parents and living independently differ exponentially, but living with my parents isn’t nearly as dreadful as I thought it to be as a teenager. The first upsetting difference between living alone rather than with my parents is the food.When I lived with my parents, it was easy to eat a healthy, home cooked meal and not have to worry about preparing it. It usually just appeared on the table as an alluring plate of deliciousness without having to lift a finger. On the other hand, trying to make a meal is much more complicated when living alone. The freezer is normally stocked full of microwavable foods that taste like plastic and the refrigerator maybe has some five-day-ol d milk.Gaining weight is easier than ever when the only cuisine available is fatty and nutritionally deficient. The second depressing part of living alone is the money, or more precisely, the lack thereof. When residing at my mom and dad’s house, wasting money on luxuries was the most exciting part. Not to mention my parents’ seemingly endless amount of money to help pay for anything and everything was always a plus. Saving money was even possible at the time. But now, living independently definitely has its drawbacks.How many bills can possibly come in one month? With barely enough money to pay the bills, how is a girl supposed to shop for anything other than frozen goodies and Ramen? And forget about trying to save any cash, rummaging through my coin jar has become my favorite new hobby. Furthermore, who knew that cleaning didn’t just magically happen? Coming home from work and school to a clean house was definitely a convenience, though it went unnoticed at t he time. I was previously unaware that so many things in the house could get dirty.The cleaning never stops! Piles of laundry lay scattered across the floor of the house because apparently not every house comes equipped with a washer and dryer! Living with my parents might have been intolerable at times, but it made life so much easier. Not having to worry about food, money, and cleaning probably doesn’t seem like a big deal to most people, but it’s definitely a luxury. I appreciate how easy and carefree life was while living with my parents because I now realize how arduous life can really be.

True or False Essay Example | Topics and Well Written Essays - 500 words

True or False - Essay Example For instance, information from an individual could be given voluntarily or out of torture. On the other hand, corrective justice is concerned with the fair response to an evil deed to a person or a group of people. In corrective justice, the wrongdoer is expected to compensate his/her actions either by returning the stolen goods or paying for the damages caused (Weinrib, 2002). From the three types of justice, corrective justice is the best since it focuses on gain and loss, equality, correlativity of the parties. One of the reasons for choosing correlative justice is the fact that it acknowledges gain and loss. Gain and loss, in this case, refer to the effects on the amount or state of an individual’s resource that result from interactions between two or more parties (Modak-Truran, 2013). A gain is an increase in the resource whereas a loss is the decrease in the same. While procedural justice is focused in how information is gathered, corrective justice focuses on the actual resources that are affected. Corrective justice is, therefore, the best since it advocates for the restoration of the victims possessions before the interaction. The offender should compensate the victim either to restore their initial positions or to raise their status to a set standard. Equality is another reason for qualifying corrective justice as the best. Corrective justice has equality as the point of reference in determining a just action and just treatments. Equality is the status quo of the parties involved that existed before their interaction (Modak-Truran, 2013).In order to determine the position of the equality, before the interaction, gain and loss can be used. For instance, when Party A hits Party B, the situation can be analyzed to determine whether Party A had interfered with Party B’s right of free from body invasion or if it was an act of self-defense. The correlative nature of the corrective justice is another

Visual Analysis of Edgar Degas Art Work Essay Example | Topics and Well Written Essays - 750 words

Visual Analysis of Edgar Degas Art Work - Essay Example However, in a social setting, it is normal for low achievers and those who do not shine in every undertaking especially in music to experience stress, which is evident from a lone dancer leaning on the wall on her forehead. This action usually actualizes the Degas portrait, thus implying that it is real and not a product of imagination or illusion. Beside the master, there is a watering can (for watering the floor to maintain its quality), violin bag and hat holding the tutoring notes pamphlet. Degas has immensely and skillfully utilized color where in this portrait they are white and black coupled with varied shades. White is evident in the color of the dancers’ clothes and the pamphlet where they have blended to bring out the contrast amid the environment and the perfumers (since black and white complementary). Besides, the artist has diversely illuminated the entire portrait where more intensity is in the forefront contrary to the back. It seems the light emanates from the front where the artist takes the entire scene (The Metropolitan Museum of Art). Conversely, there is a ray entering in the dancehall from the back slightly opened the door, but it is not powerful enough to cast an illumination on the floor. There are no organic shapes except regular, which are evident in various objects across the dancehall. For illustration, the oval-topped mirror, rectangular shapes (door and bottom of the mirror) and circular master’s hat. Light has induced aspects of value via varying shades from the front to back. This has created depth, which is evident in the portrait and whose extension starts from the front towards the back. The portrait is asymmetrical since its activities seem to dominate the left side, but it depicts unity where the dispersion of the dancers yields to the utilization of the entire room. The portrait is a public image regarding meticulous process,

Do innovations really make us lazier Essay Example | Topics and Well Written Essays - 250 words

Do innovations really make us lazier - Essay Example Certainly, vehicles and other means of transport are inevitable in the current world; however, their discovery has greatly contributed to laziness. Humans are too much dependent on vehicles and bicycles, they go to sporting events, go to work, shopping and market through vehicles. Because of the changes, innovation has led to lifestyle diseases such as high blood pressure and obesity, hence a significant deterioration of the physical health (Anthony, 2012). In the education sector, students no longer get the full benefit and experience of expediting ignorance. Instead, computers, mobile phones and internet have replaced the role of students in learning. Computers have literally eliminated the ability of learners to spell words correctly and engage teachers in different subjects. Gradually, students are forgetting the role of hard work, but rely on the discretion of innovation to handle all problems. The on-going process seeks appliances that make hair, cook, wash, teach and facilitate security (Koschatzky, Kulicke & Zenker, 2001). Therefore, instead of technology making life easy and solving life challenges, it continues to make people

See the details Essay Example | Topics and Well Written Essays - 1250 words

See the details - Essay Example Musical Revolution: During his times, Elvis was very passionate about listening to different kind of music. As a result, he became an influencing icon who directly influenced the pop ballads and other varied array of music including, country music, gospel, and African American R&B which he grew listening to on the streets during his times (Cantor, 2005). This aspiration led him to create and develop his own kind of music. He brought a major change to the music industry and the society through his efforts and ambition. He mixed different musical influences into a network of diversity which was never experimented or created by anyone before Elvis. This led him to hold the position of the country’s first Rock and Roll idol that provided the new generation with a diversified musical creation of his own. Elvis career was faced with many highs and lows but he made a remarkable history in the world of music during two most prominent times- from 1955 to 1956 when he was credited for h is musical compositions throughout the nation and around the world. This not only gained him nationwide recognition but it also helped him to gain the international fame (Cantor, 2005). And the second period, dates back to 1970, when he finally settled himself as an icon for producing music in different genres and running successfully his tours and performances at both national and international levels (Brown and Broeske, 1997). Even today after 26 years of his death, Elvis Presley still holds an eminent position in the world of music and he can still be credited as an undisputed â€Å"diva† of Rock& Roll. Elvis never rocked the music industry with his Rock & Roll identity. He was failed to impress Sam Phillips during his recordings at Sun Records in the year 1954. He sang ballads after ballads but he failed to meet the expectations of Sam Phillips who thought of him a young talent who badly failed to compete with the stars like Johnny Ray, Eddie Fisher and many more. However , accidently during the breaks, Elvis fell on singing the unrehearsed version of â€Å"That’s All Right† by the one and only Arthur Crudups. The song is a beautiful composition which projects that how a white man sings the black-influenced tune. It highlights a unique combination of cultures and a very different kind of music that attracted Phillips. This tune as sung by Elvis held his attention. Coining His Influence on Youth and Shaping a New Pop Culture: His musical composition of the song created in 1945 to 1955 revolutionized the national musical industry. During his earliest performances, Elvis started mixing different genres with each other. For example, he added R&B to the country music and vice versa. This helped Elvis to discover a new array of musical compositions and he adapted a new style. He was also criticized for giving rise to a new genre â€Å"Rock& Roll† and eliminating the traditional yet so called pop music. By 1956, Elvis gained the fame as a national star and he was very much known for initiating the rock and roll movement (Cantor, 2005). He set himself as an example of bringing in the change for the youth of his times. Elvis was a new icon for a new generation. He provided the youth of 1950’s with new highly rich musical melodies which were very different from the traditional music or the music of their parents. He coined his own style and sound. He was often called as rebellious, lewd or a revolutionist in a negative

Operations, Logistics and Supply Chain Management Essay

Operations, Logistics and Supply Chain Management - Essay Example A series of rounds are scheduled in which managers or other group experts answer a preliminary questionnaire. In later rounds of discussion and analysis, a group facilitator is selected to summarize the questionnaire data, allowing peers to make adjustments to their forecasts based on the information provided (Rowe and Wright, 1999). Through various rounds, answers become more correlated and streamlined as responses become congruent, ultimately leading to an established criterion and the mean totals of responses become the norm for quality initiatives or problem solutions. The advantage of this method is that having multiple members with various experiences working together provides for a broader scope of ideas and forecasts than through individual analysis. A disadvantage of this method is that members of the group can be misinformed which creates uncertainty and brings questions to reliability of responses. The time series approach is also used, which relies on historical forecasting data to make current determinations. The disadvantage in this case is that current market conditions may be radically different than previous quarters or years. The advantage of this approach is that it is founded on actual data that provides for rational predictions. A final method is market research. This could involve questionnaires or interviews with customers to determine attitudes in a key market segment. The disadvantage of this method is bias introduction from consumers. An advantage is that it provides real sentiment about the brand or product features that can assist in predicting competitive advantage or output demand. A Bad Design Beware of Scalding Splash-Back! Slow-brewed tea and coffee lovers beware! This product is hard to get a handle on. Twist and shout, it’s as easy as a flick of the wrist. When attempting to pour oneself a delicious cup of their favorite hot beverage, the angle of descent is highly illogical. It is reasonably rational to assume that one would pour a liquid away from themselves to avoid burns, though such self-protectionism might be a tall order with this particular decanter. This product would require some form of research and development and also a molding system to ensure quality and also to establish the most effective production process. Was the company recruiting the Mad Hatter, Alice and the White Rabbit when determining the most practical design for effective consumer utilization of this revolutionary and innovative decanter? Um, clean cup, clean cup! Move down. This product truly misses the mark in satisfying quality control and effective market consideration. This would be a more effective product if the potential liabilities to consumer safety had been considered; a risk management model that is concerned with potential litigation for neglect in design. It is illogical for a company that produces a product like this to believe that this design would fulfill customer needs and provide the necessary benefit to guarantee sales. Most people in society that drink tea and coffee rely on automatic machines and not decanters, thus this market is already limited and a niche market to begin with. Such a bad design builds a poor reputation on the market and, when the business discovers this is the reason for its diminished sales volumes, will likely add considerable costs to the production process to adjust assembly and molding for the pot. Controlling Public School Output Quality The first step in controlling quality would be to conduct a large scale qualitative research study using a very large randomized sample of graduates from various public schools. Questionnaires and interviews should be developed asking questions about perceptions of instructor quality,

Leadership of Generation X and Generation Y in the European Service Dissertation

Leadership of Generation X and Generation Y in the European Service Industry - Dissertation Example Based on these responses, one group may in some ways be more effective than the other, but regardless of efficacy, each group has its own skill and qualities which make each group more efficient in some ways than the other. Aims: This study shall establish the differences between the leadership of generation X and Y within the European Service Industry. Specifically it shall determine: differences in leadership qualities between Generation X and Y how these differences impact on the European Service Industry whether or not one leadership style is more effective than the other in terms of securing specific and efficient goals for the industry and the organization involved areas of improvement for either group which can help improve their leadership skills. Discussion At present, there is a new generation of workers which have entered the workforce. These new workers have new expectations and there are also new expectations being anticipated for these new workers. Based on the report b y Yu and Miller (2005), Generation X workers will decline to 7% within the 1998 to 2008 period, and the younger Generation X workers would also fall to 1% within this same time period. On the other hand, Gen Y workers in the 16 to 24 year age range is expected to increase by 15% (Cole, et.al., 2002). In terms of actual numbers, these percentages represent about 44 million Gen Xers and 80 million Gen Yers (Sujansky, 2004). Moreover, even as Gen Y members are already included in the workforce, they have not gotten to a critical number as yet. Consequently, managers are expected to manage the generational gaps which seem to exist for employees and also manage the specific needs of the Gen Yers (Smola and Sutton 2002). Under these conditions would conflicts between these two groups be more manageable, decreasing possible misunderstandings among employees from different generations (Smola and Sutton 2002). The entry of Gen Y into the workforce with their unique work qualities have caused major shifts and changes in the workplace, with employers wanting to know everything there is to know about this group (Raines, 2002). The purpose of this paper is to establish such qualities and to compare these with the Gen Xers. Generational groups include individuals who have similar historical and social experiences (Kupperschmidt, 2000). These experiences consolidate this group, often allowing for shared values and most of them related to experiencing and seeing in the world in similar ways (Patterson, 2007). Even as each individual worker is very much unique, each generation usually establishes a common personality which impacts on how members are managing their lives and activities, their feelings towards managers and corporations, their work participation, and the means by which they seek to manage such ends and desires (Kupperschmidt, 2000). Although it is not appropriate to have generalizations about individuals within each generation, it is often inevitable to observe t hat those who belong to the same era are influenced in similar ways; and these influences often make them predisposed to similar expectations (Patterson, 2007). Even as there seems to be an agreement in terms of how a generation is defined based on birth years, there are also issues in the exact years by

Communication Theory Essay Example | Topics and Well Written Essays - 1250 words

Communication Theory - Essay Example All of them are important so it is not a good idea to pinpoint one communication theory as more superior to the other theories. They have their own context so they are difficult to compare. For the paper, one of the three communication theories must be chosen and as a writer, I must reflect upon it based on his experience. The choice may come from the given three theories which are symbolic interactionism, semiotics, and social penetration. I have chosen symbolic interactionism for the paper and would relate it to my personal experience. Before anything else, it would be proper to know the meaning of symbolic interactionism first before reflecting upon it. The meaning of the theory would serve as the guiding light in understanding and be applying it to real life. It would be difficult to reflect upon the experience and relate it to the theory without a thorough understanding of how the theory works. The theory of symbolic interactionism had been started informally by George Herbert Mead. He had created it based on his interests in philosophy and language. He had not created a book or a formal working theory. The theory became systematic or formulated after his death when his students like Herbert Blumer had encouraged his fellow students under Mead to collect their notes and publish a book about it. When it was published, it came out with the title Mind, Self, and Society. As the writer had viewed it, the three elements in symbolic interactionism are the ones seen in the title of the mentioned book published by the students of Mead. Probably mind is essential in the picture because it is the dynamic form of the thinking of people. One must have a mind to think, analyze and act. He can also reflect upon his actions because he can think. All thanks to the power of the mind. Self is another important concept in symbolic interactionism as the writer had viewed it.  

Internet marketing Assignment Example | Topics and Well Written Essays - 2000 words

Internet marketing - Assignment Example The buy-side and sell-side of e-commerce is very important in organizational marketing. Internet marketing directly deals with the sell-side of the whole transaction (Chaffey, 2004). There are multiple drivers to the concept of internet marketing. In the course of following discussion, the tutor will be analyzing the key aspects of internet marketing, using the case of e-bay company as an example. Highlighting on the identified factors, the concept of internet marketing mix will be explained. Further, an attempt to draw comparisons on the e-marketing tools or e-tool practices and examine the chain of order processing, with the help of the case study will be covered in the following discourse. One of the world’s largest and most popular online marketplaces, eBay, enables its customers the unique facility to trade in millions of items each day. This company was formed by Pierre Omidyar, with a business objective of achieving excellence of being recognized as a most valuable internet retailer (Gopalkrishnan and Gupta, 2007). One consistent stride was to keep improving company’s performance, maintain stable growth and create a fun-loving efficient market place. This breakthrough and strategic management approach offers a competitive edge over its competitors and sustainable growth to the organization. EBay was launched from Omidyar’s home in the mid-1995.s with a concept of creating an Internet marketplace. Ever-since its formation, eBay was well received by its users, who expressed their liking through hits. Keeping his hopes and aspirations high, eBay went on to become a public enterprise in the year of 1998 at a value of $18 a share (Griffith, 2007). In 1999, the trade value rose to a figure of b$282 per share. By successfully beating its competitor Amazon.com, eBay established itself as the world’s most valuable Internet retailer (Lucking†Reiley et al., 2007). By definition, the concept of e-business is the transformation of

Myostatin Boy Essay Example for Free

Myostatin Boy Essay Many scientists believe the find could eventually lead to drugs for treating eople with muscular dystrophy and other muscle-destroying conditions. And athletes would almost surely want to get their hands on such a drug and use it like steroids to bulk up. The boys mutant DNA segment was found to block production of a protein called myostatin that limits muscle growth. The news comes seven years after researchers at Johns Hopkins University in Baltimore created buff mighty mice by turning off the gene that directs cells to produce myostatin. Now we can say that myostatin acts the same way in humans as in animals, said the boys physician, Dr. Markus Schuelke, a professor in the child neurology department at Charite/ University Medical Center Berlin. We can apply that knowledge to humans, including trial therapies for muscular dystrophy. Given the huge potential market for such drugs, researchers at universities and pharmaceutical companies already are trying to find a way to limit the amount and activity of myostatin in the body. Wyeth has Just begun human tests of a genetically engineered antibody designed to neutralize myostatin. Dr. Lou Kunkel, director of the genomics program at Boston Childrens Hospital and professor of pediatrics and genetics at Harvard Medical School, said success is possible within several years. Just decreasing this protein by 20, 30, 50 percent can have a profound effect on muscle bulk, said Kunkel, who is among the doctors participating in the Wyeth research. Slow wasting process Muscular dystrophy is the worlds most common genetic disease. There is no cure and the most common form, Duchennes, usually kills before adulthood. The few treatments being tried to slow its progression have serious side effects. Muscle asting also is common in the elderly and patients with diseases such as cancer and AIDS. If you could find a way to block myostatin activity, you might slow the wasting process, said Dr. Se-Jin Lee, the Johns Hopkins professor whose team created the mighty mice. Lee said he believes a myostatin blocker also could suppress fat accumulation and thus thwart the development of diabetes. Lee and Johns Hopkins would receive royalties for any myostatin-blocking drug made by Wyeth. Dr. Eric Hoffman, director of Childrens National Medical Centers Research Center for Genetic Medicine, said he believes a muscular dystrophy cure will be found, but he is unsure whether it will be a myostatin-blocking drug, another treatment or a combination, because about a dozen genes have some effect on muscles. He said a mystotatin- blocking drug could help other groups of people, including astronauts and others who lose muscle mass during long stints in zero gravity or when immobilized by illness or a broken limb. Eventual health problems? Researchers would not disclose the German boys identity but said he was born to a nd three other close male relatives all were unusually strong, with one of them a construction worker able to unload heavy curbstones by hand. In the mother, one copy of the gene is mutated and the other is normal; the boy has two mutated copies. One almost definitely came from his father, but no information about him has been disclosed. The mutation is very rare in people. The boy is healthy now, but doctors worry he could eventually suffer heart or other health problems. In the past few years, scientists have seen great potential in myostatin-blocking strategies. Internet marketers have been hawking myostatin-blocking supplements to bodybuilders, though doctors say the products are useless and perhaps dangerous. Some researchers are trying to turn off the myostatin gene in chickens to produce more meat per bird. And several breeds of cattle have natural variations in the gene that, aided by selective breeding, give them far more muscle and less fat than other steer. He could do the iron cross when he was 5 months old, said his adoptive mother, Dana Hoekstra of Roosevelt Park. She was referring to a difficult gymnastics move in hich a male athlete suspends himself by his arms between two hanging rings, forming the shape of a cross. Liam has the kind of physical attributes that bodybuilders and other athletes dream about: 40 percent more muscle mass than normal, Jaw-dropping strength, breathtaking quickness, a speedy metabolism and almost no body fat. Liam can run like the wind, has the agility of a cat, lifts pieces of furniture that most children his age couldnt push across a slick floor and eats like there is no tomorrow without gaining weight. Liam Hoekstra was hanging upside down by his feet when he performed an inverted sit-up, his shirt falling away to expose rippled abdominal muscles. It was a display of raw power one might expect to see from an Olympic gymnast. Liam is 19 months old. The so-called myostatin blockade has generated tremendous interest in the bodybuilding community. Some nutritional supplements claim to block myostatin, but researchers have said the claims are not scientifically valid. If the myostatin protein is knocked out, muscles grow and rejuvenate much more uickly,

Effect of Globalization on Japanese Fashion

Effect of Globalization on Japanese Fashion Globalization has had a significant effect on fashion choices and trend movements around the globe. This paper discusses the influence of globalization on fashion with the case of Japan, which began to rapidly shift its approach toward fashion in the early 1980s following a rapid economic expansion and resulting increase in personal income. Using a combination of secondary research and interviews collected from Japanese participants, the study discusses Japanese fashion and how it is influenced by, and influences, the rest of the world. The discussion focuses on the initial development of logomania in the 1980s, in which Western high fashion was structured into a social framework divided by gender and class. The discussion then focuses on the development of a counterfeit market for high-fashion goods, in which the logo, rather than the good itself, was found to be important. The influence of fast fashion and the on-going development of street fashion, as opposing trends toward homoge neity and individuality, are then discussed as modern evidence of glocalization or hybridity, representing a localized fashion response to global conditions. Introduction Fashion can be defined as clothing and accessories that represent a cyclical reflection of social, cultural, and environmental characteristics that are unique to a certain point of time in a particular geographical setting, in addition to playing a crucial role in complementing ones self-image (Azuma Fernie, 2003, p. 415). However, although fashion was once characterized as a local or regional phenomenon, it is now in many ways a global phenomenon. Changes in manufacturing, production, and supply chain management, combined with a growth in prestige of some fashion brands based on aristocratic or exclusive social positioning, has resulted in increasingly homogenized global fashion. This has not been unopposed, with hybridity processes creating local fashions in order to meet the needs of the given geographical setting and culture and the development of a rapidly growing counterfeit market for luxury brands producing counterflows in global fashion trends. This type of interaction betw een local and global fashion is part of a generalized process known as glocalization (Chang, 2004). Japan is one of the most visible and one of the most vibrant places of development glocalized fashion under conditions of economic globalization. Prior to 1980, Japanese fashion was conservative and dominated by American quantity or value-driven trends. However, this would change rapidly in the 1980s. Beginning with a rapid upward shift in economic production efficiency and a resulting gain in personal income in the early 1980s, Japan has become increasingly accepting of Western (particularly European) fashion brands. The influence of fast fashion and other global movements has further increased the adoption of Western fashion styles and attitudes. However, this has not been a simple process of homogenization. Instead, hybridity has resulted in modifications of these styles as well as assignment of specific meaning to international designers, styles and fashions. At the most extreme, Japanese street fashion meshes global and local fashion trends and styles in an individualist manner, allowing Japanese youth to express creativity in an otherwise restrictive society. Aims and Objectives The aim of this research is to describe in a historical and current context the effect of globalization on Japanese fashion from the 1980s to today. The objectives of the research include: To locate fashion in a theory of globalization that accounts for interaction between local and global trends and conditions. To determine the overall effects of globalization on fashion, including both positive and negative effects. To apply this theory to the case of Japanese historical and current fashion from 1980 to today in order to show the evolving interaction between global and local trends and resulting the development of a series of unique fashion movements. Research Approaches There were two main approaches used in this research. The first approach was secondary research, in which existing sources of information on globalization and fashion, particularly globalization and fashion in Japan, were found and were analysed. The goal of this portion of the analysis was to provide a historical, political, and philosophical framework for understanding the influence of globalization on Japanese fashion. The majority of the research lies in this historical and contextual understanding of the topic. The second part of the research was a primary research project that used interviews from Japanese fashion consumers and Japanese fashion retailer UNIQLO to demonstrate the current and historical influence of globalization on fashion. This part of the research is meant to reflect the current state of Japanese fashion and how the preferences of individual consumers play into the process of globalization and hybridity that results in Japanese fashion. The UNIQLO brand, a Jap anese fashion brand that has been taken internationally, is used as an example of the ways in which Japanese culture has influenced and been influenced by on-going and recent globalized fashion trends. Literature Review The literature review focuses on the existing knowledge about globalization, defining the concept and discussing its use in the literature regarding fashions development in Japan. The literature review first discusses globalization in general, defining the concept and identifying its progress in Japan. It then discusses globalization and fashion, followed by a focus on fashion trends in Japan. The key point of this section is that globalization has not imposed Western fashions on an environment that previously had no fashion, but instead resulted in adoption of Western fashions and combination with existing and new Japanese fashions. This process of hybridity has resulted in a uniquely Japanese set of fashion trends and styles that meet the cultural, political, and economic conditions in which they are placed. However, this process of hybridity has increasingly happened in street fashion, rather than in high fashion or mainstream fashion, because of the homogenizing influence of glob alization on fashion production and fast fashion. Globalization Globalization in its most technical form refers to the lowering of economic and trade barriers between nations, which results in increasing international trade as well as reducing costs through allowing for resource use efficiency (Stiglitz, 2002). Under this model of globalization, the main focus is on economic gain, including the promise of poverty reduction or elimination and other significant social and economic gains (Stiglitz, 2002). Of course, this promise of economic improvement through globalization is not fully delivered on; many countries, particularly developing countries, have actually had losses in their positions through globalization, particularly forced economic globalization (Stiglitz, 2002). However, other countries have had significant gains. One of the countries that have demonstrated significant economic gains from globalization is Japan (Itoh, 2000). The Japanese economic ministers and others resisted globalization as an economic process due to the mentality of sakoku, which positioned Japan as an isolated and self-sufficient island nation (Itoh, 2000). By the early 1980s global production of goods such as automobiles had begun to position Japan as a significant and innovative industrial country (Itoh, 2000). The 1980s were a period of aggressive income growth in Japan as it led the development of modern manufacturing and supply chain practices around the globe (Itoh, 2000). This period resulted in a significant increase in global fashion consumption (Chang, 2004). Along with the development of economic globalization is the development of cultural globalization, in which elements of cultures are brought together through a variety of mechanisms, including imports and increasing taste for imports, increasing availability of information, and increasing immigration (Appadurai, 2003). Under these conditions, the culture of a given place, as well as its economy, is globalized to a certain degree (Appadurai, 2003). However, it would be incorrect to think of this cultural globalization as promoting a uniform and homogeneous global culture; although there are elements of homogeneity promoted by the prevalence of imports and the development of global production management such as supply chain management, each of these elements is combined in a unique way with the existing culture in a process known as hybridity (Appadurai, 2003). In Japan, the process of globalization has been a process of gradual realignment from the American centred cultural hybridity model from the post-war period to the 1970s, through a period of adjustment in which European models of culture were valued, and toward an increasing focus on Asian cultures (Iwabuchi, 2002). The increasing focus on Asia acknowledges both the growing power of the region (particularly China and South Korea) as well as the increasing confidence of Japan itself on the world stage (Iwabuchi, 2002). Globalization and Fashion It is commonplace to think of fashion as a general phenomenon as something that has spread from the West to the East through the process of globalization. However, this view is both inconsistent with the facts and dependent on an orientalist viewpoint. One of the hallmarks of Orientalism, according to Said (1979), is thinking of the East as static, unchanging, and even stagnant. Thus, the clothing styles that are seen in the East, under an Orientalist viewpoint, would have been the clothing styles that were always there, or would have changed only very slowly and in response to outside influences (Said, 1979). However, research shows that this is not true in fact, Japan, along with China and India, have historically undergone patterns of change in clothing styles that are consistent with the Western understanding of fashion (Belfanti, 2008). In particular, clothing styles changed rapidly at times of good economic development, and acted as a signal of consumption based status (Belfan ti, 2008). As in the West, fashions in Japan, India and China frequently challenged the traditional hierarchies of appearance, usually regulated by canons of a prescriptive nature (Belfanti, 2008, p. 419), resulting in permanent changes in the traditional clothing styles as well as in non-traditional fashions. As Belfanti (2008) points out, fashion did not develop as fully in the East as it did in the West, but it did form a significant social change force as well as changing modes of consumption. Thus, the starting point for this analysis will be to assume that fashion existed previously in Japan, and that this fashion was challenged by fashion from the West, rather than presuming that fashion originated in the West entirely. One of the recent responses of fashion to globalization has been the development of fast fashion. Fast fashion is seen as an evolutionary response to the demands of globalization and increasing neophilia and demand for refreshment of fashion responses (Bhardwaj Fairhurst, 2010). It has come into being over the past twenty years, as fashion has shifted from mass production of longer-wearing goods (such as Levis) to fashion seasons, which were driven by runway shows and refreshment of materials, designs, and other elements of fashion (Bhardwaj Fairhurst, 2010). However, an acceleration of marketing factors such as low predictability, high impulse purchase, shorter life cycle, and high volatility of market demand (Bhardwaj Fairhurst, 2010, p. 168) has likewise speeded up the development of fashion cycles, with designers and fashion sources speeding up in order to compete on time to market (Bhardwaj Fairhurst, 2010). Rather than being based on attempting to predict future fashion tre nds, as fashion seasons (as exemplified by runway shows), fast fashion has a cycle of only a few weeks from production to distribution, allowing retailers to respond immediately to upcoming trends (Bhardwaj Fairhurst, 2010). From a supplier point of view, fast fashion is enabled by intensive supply chain management and strong buyer-supplier relationships, which enable the suppliers to immediately respond to changes (or to initiate them). From a consumer point of view, fast fashion fulfils the demand for constant refreshment of the wardrobe while at the same time meeting immediate demand for runway looks and other trends (Bhardwaj Fairhurst, 2010). Fas fashion does not have equal appeal for all consumers; younger consumers, who have a greater taste for newer and wider ranges of fashion, are willing to sacrifice the quality aspect of clothing in order to gain access to more items of fast fashion, while older consumers tend to value quality (and have larger clothing budgets), thus re ducing much of its appeal (Bhardwaj Fairhurst, 2010). However, overall, fast fashion has been an enormous globalizing influence, especially through chains such as HM, which have spread worldwide. Globalized fashion has many advantages (even in non-fast fashion segments) over traditional fashion, including the cost and standardization advantages promoted by production at larger scales (Azuma Fernie, 2003). However, this globalization of fashion also has certain negative effects that can be seen in terms of fashions fulfilment of a social role of meeting a specific psychological and/or cultural need of a given place (Azuma Fernie, 2003). Fashion can be understood at several levels, according to Azuma and Fernie (2003). It can be a pure aesthetic art form; a social or cultural code that communicates social identity, social class, self-image, and climate (Azuma Fernie, 2003, p. 415); and an expression of political, social, and technological conditions within a given culture. Under this definition, the role of the fashion designer is to interpret the conditions in the specific time and place, creating clothing that exemplifies the mood of a given location and group as well as i ts technical needs for clothing (Azuma Fernie, 2003). According to Azuma and Fernie (2003), the demands of modern clothing production, including time to market and economies of scale, have resulted in a homogenization of design, which no longer allow designers to interpret this mood for a given place. Instead, a generalized interpretation is offered that reflects the decisions of other designers as much as it does the cultural, economic, or even climatic concerns of a given locale (Azuma Fernie, 2003). This is one of the most far-reaching negative effects of fashion globalization. Fashion in Japan Globalization has had an accelerating influence on the street fashions of Japan, although it has also been resisted in uniquely Japanese ways. During the 1980s and 1990s, a trend for high fashion, particularly fashion exemplified by superlogos like Louis Vuitton, became dominant. However, there has been resistance to this movement as well, which has reintegrated understanding of the Japanese cultural context into the development of fashion, helping to resist fast fashion and its homogenizing effects. One of the driving factors in Japanese fashion is a desire for individuality and uniqueness, which affects the choice of goods (Knight Kim, 2007). There are three main elements to Japanese uniqueness seeking, including selection of unpopular and creative choices and avoidance of similarity to other goods (Knight Kim, 2007). However, the rate at which consumers choose unique goods is negatively associated with perceived quality that is, an increased perception of quality will reduce th e demand for individuality. Gender relations are also one of the significant factors in development of globalized fashion. A comparison of two gender-specific magazines, non-no and Mens non-no, shows that both magazines demonstrated the effects of fashion globalization (Darling-Wolf, 2006). However, at the same time, the magazines imposed specific gender expectation roles that expressed both globalized and localized expectations of gender relationships and norms (Darling-Wolf, 2006). This can also be expanded to class expectations, as beginning in the 1980s there were significant divisions of fashion based on class and the ability of individual consumers to take part in the European luxury superbrand trend (Chang, 2004). A discussion of two street fashion trends, Japanese hip hop and lolita, contrasted with discussion of superlogo-driven high fashion trends, demonstrate the conflict between globalized trends and local fashions, the gender and class definitions of fashion and fashionable positions, the drive toward individuality, and in particular the importance of the Japanese teenager in setting and changing fashion in the Japanese market. Logos and Superlogos One effect of globalization on fashion is the explosion of counterfeit fashion goods (Chang, 2004). Chang characterizes this explosion as fake globalization (Chang, 2004, p. 222), or dark globalization, in which the legitimate flows of capital and culture across borders are shadowed by a flow of faked goods. In effect, the counterfeit fashion goods market represents a fetishization of the logo associated with the brand, rather than the quality or other elements of the good itself (Chang, 2004). This discussion provides insight into the development of Japanese adoption of Western fashion during the 1980s and 1990s. Changs discussion focused on the effect of superlogos, or high-fashion brands such as Chanel and Louis Vuitton, tracing the growth in fake products to the Japanese period of logomania in the 1980s. During this period, explosive growth of the Japanese economy led to one of the highest per-capita incomes in the world (Chang, 2004). It also led to a shift in consumption patterns, with the previous consumption patterns set by American occupiers (an American mode of consumption, focused on quantity of goods) shifting to a European, quality-based consumption model (Chang, 2004). During this period the brand logos integrated into clothing and other items became increasingly important, as they were indicative of consumption power (Chang, 2004). The growth of this superlogo trend was exemplified in classifications by gender and class. For example, the fashion elements and structures chosen by single female office workers (nicknamed Miss Hanakos, after the fashion magazine Hanako) who expresse d a particular aesthetic of aristocratic dress and choice of fashion and brands. Miss Hanakos created their own consumer identities with their extraordinary ability to buy, and European superlogos such as LV, Chanel, Tiffany, Hermes became the symbols of their postmodern consumer identities (such as Miss Chanel as a somewhat denigrated nickname for the office ladies who wear Chanel commodities from head to toe). (Chang, 2004, p. 226) This fashion trend grew from several roots in addition to a rapid increase in personal income. The first mechanism was a nostalgic trend, stemming from the first developments of European fashion in Japan following the Meiji Restoration at the beginning of the 20th century, and the cultural exchange that occurred during this period (Chang, 2004). The second mechanism was recognition of the Louis Vuitton logo, in particular, as exemplifying the French-Japanese artistic style of the late 19th century, which Chang (2004) linked to a history of imperialism and the psychological effects from this historical condition. The third mechanism by which this became popular was the successful distancing of the reality of mass production of these superlogo goods from the image of Old World craftsmanship and artisanship, which allowed for the maintenance of an image of exclusivity even in cases where the goods were flooded into the market (Chang, 2004). The only way in which this image could be main tained was through strict control of the brand and its manufacturing; for example, through creation of limited edition products, which encouraged the development of first a black market in the real products and then development of counterfeit products showing the same characteristics (Chang, 2004). However, this counterfeiting has moved beyond the simple mimicry that most traditional theories of fake products rest on; instead, the counterfeit of superlogo products mimics the logo, but often place this logo on new products (Chang, 2004). Chang (2004) terms this fake dissemination, after deconstructionist Jacques Derrida and postcolonial critic Homi K. Bhabhas appropriations, which stresses the repetitiveness and proliferation of supplement and difference that have already existed within totality, and whose existence testifies to the impossibility of totality and unity (Chang, 2004, p. 231). Thus, the growth of fake or counterfeit fashion products represents not just mimicry of Wester n fashion, but the growth of a unique counterflow of fashion that stems from, but is not beholden to, the phenomenon of superlogo mania (Chang, 2004). Of particular significance is the notion of complicity; although some counterfeit goods are sold as legitimate superlogo products, many if not most are sold with the tacit or explicit acknowledgement by both sellers and buyers that the goods are fake (Chang, 2004). This indicates that in many segments of fashion, the logo itself has become the signifier rather than the specific characteristics with which it is associated. Street Fashion and Youth Japanese street fashion, driven by consumer youth, is not determined by specific corporate norms, but is instead assembled by the individual from a selection of sources (Kawamura, 2006). However, while corporate models do not direct these trends, they do drive more mainstream fashion expressions and act as promoters of Japanese fashion hybridity (Kawamura, 2006). There are countless expressions of Japanese youth street fashion, and it is not possible to examine them all here. However, Japanese hip-hop began as a musical and fashion trend in the 1980s (Condry, 2002). According to Condry (2002) Japanese hip hop fashion is superficially very similar to the American version where it has its roots. This similarity includes linked trends in clothing styles and designers (such as Nike) as well as similarity in graffiti styles and slang (Condry, 2002). However, Japanese hip hop is also the site of considerable hybridity, or the combination of globalized influences and Japanese cultural influences to create a unique, hybrid form of fashion and culture (Condry, 2002). For example, he notes that in a post-New Year celebration in one of Tokyos largest all-night hip hop clubs, Kitchens, traditional New Years greetings were exchanged between party-goers (Condry, 2002). The appeal of hip-hop style and culture for Japanese youth is characterized as a message that youth need to speak out for themselves (Condry, 2002, p. 377). That is, hip-hop style supports the search of Japanese youth for individuality in a highly constrained and collectivist culture (Condry, 2002). Another expression of street culture is lolita culture, which is an extreme form of cute fashion in which young women (and more rarely, young men) dress in highly ornate, Victorian-inspired dresses and outfits (Yano, 2009). Yano (2009, p. 681), describes a typical pair of lolita wearers: shocking pink hair adorned with multiple pink barrettes, fuzzy pink kitten earmuffs, pink baby doll dresses, mismatched pink knee-high socks, and pink laced shoes. Around one womans neck hangs that icon of cute: Sanrio Companys flagship character since 1974, Hello Kitty. Among the barrettes in the other womans hair is, again, Kitty (Yano, 2009, p. 681). This expression of fashion is not driven directly from influence from the outside; instead, it is informed by Victorian fashion influences (as evidenced by the initial contact during the Meiji period) as well as a trend toward kawaii (or aggressive cuteness) that is also demonstrated by women in professional clothing and positions (Yano, 2009). While Japanese hip-hop is a hybrid phenomenon that is superficially Western, the lolita street fashion is primarily Japanese. However, neither of these fashions has been adopted in mainstream Japanese culture. Interviews and Media The second part of this research consisted of conducting interviews with Japanese consumers about their experience of fashion and analysing trends as demonstrated by Japanese fashion retailer UNIQLO. This primary research approach was intended to support the formation of understanding of how globalization influences fashion in Japan today from the point of view of the media and the individual consumer. The three approaches chosen have included qualitative surveys with consumers and analysis of the UNIQLO clothing line, one of the most successful Japanese clothing brands. Surveys The first source of primary information about Japanese fashion was quantitative surveys completed by three participants. A survey was used to ease involvement requirements for participants and to allow for a widespread set of participants. The participants are identified as follows (names have been changed): Kenada, a (30-40 years old) employed man Noriko, a (30-40 years old) unemployed woman Jun, a male (25-30 years old) student These three participants are asked questions about their own fashion styles and trends, and discussed how they viewed fashion, including Japanese and European fashions. The questions that the respondents answered are included in the Appendix. (This survey was translated to Japanese for ease of response, and responses were translated back into English.) In terms of personal style, there were five questions. The older respondents (Kenada and Noriko) indicated that they followed fashion trends all the time, while the youngest respondent (Jun) indicated that he followed his own style. In describing their fashion styles, the respondents said: I prefer a simple style with focus on one key garment. Noriko I am not committed to any particular style; I just dont like to stand out too much. Kenada These responses indicated a relatively simple style for both of the older respondents. Jun did not provide a brief description of his clothing style. Opinions regarding price varied from respondent to respondent, ranging from price not mattering at all to price being a primary concern when shopping. None of the respondents preferred Japanese brands, and one expressed a preference for Western fashion brands. The other two respondents indicated that whether a fashion brand was Japanese or Western did not matter. The next set of questions focused on the perception of European or Western brands in the Japanese market. Favourite brands identified included Dolce and Gabbana (Noriko) and Paul Smith (Kenada). One question asked about the reaction to the rising number of foreign brands on the Japanese market. Respondents stated: We want to avoid mass marketing because it is boring (they make the fashion market more varied). Jun People appreciate variety and lower prices. Noriko Respondents were asked how foreign brands were viewed in Japan. One respondent indicated that the foreign brand was considered luxurious, while another respondent indicated that foreign brands were considered to be beautiful, good design, functional. Overall, the respondents indicated that foreign brands were highly valued, but were not uniquely positioned because of their Western nature. The next set of questions asked about the relationship between Japanese and Western brands in the Japanese market. One question asked whether foreign fashion brands were leading to the loss of the Japanese markets fashion identity. Noriko stated that No, [I dont believe that this is the case.] One example is UNIQLO, which is original and still successful. Jun said, No, its more a reversed situation Japanese people forced the Japanese market to change. A second question asked whether the respondent would like to see more foreign brands on the market. Two respondents simply said, Yes. However, Kenada said, Yes, but I think achieving success on the Japanese market takes time, as the country is still very conservative. When asked why there are not as many Japanese brands on the European market, respondents had two specific critiques of Japanese fashion. Noriko said, Because Japan tried to catch up with Europe and European fashion is well established in the world (especially France). Jun stated that be believed that this was due to bad design and lack of appropriate marketing. Of course, one example of a successful Japanese brand in the European market is UNIQLO, as noted below; Noriko, who noted it as an example of the Japanese fashion market, also notes this. Respondents were asked why UNIQLO was so successful. Respondent indicated that reasons for their success included Pricing and store design (Noriko) and collaborations with different talented artists and designers (Kenada). Finally, respondents were asked what the main differences between Japanese and European brands were. One respondent indicated that they believed that Japanese brands focus on functionality, while western brands focus on des ign more (Jun). However, another respondent was clear that the main difference between brands was simply Pricing (Kenada). The responses generally supported the understanding of Japanese fashion as a unique integration and interplay of Japanese and European fashions and designers. There was generally a slight preference for European fashion lines expressed, based on the perception that European fashions are better made or better designed. However, at least one respondent clearly indicates that the main difference between European and Japanese fashion is the price, which indicates that there is convergence between the European and Japanese fashions. Most importantly, there is evidence of hybridity and modification of European designs based on the demands of Japanese fashion, in particular the development of European accommodations to the Japanese market. In some ways, however, the respondents seem to view the Japanese fashion designers as still based in the older, American quantity-based paradigm with lower quality and a focus on functional design instead of higher fashion design. This indicates that whil e Japanese fashion designers may have implemented fast fashion production techniques, there may not be the growth in high-fashion influence in the designs promoted. One important factor in this case is the difference between older and younger respondents in terms of how closely they follow fashion. The two older respondents indicated that they followed fashion closely, while the younger respondent indicated that he dressed to suit his own style. This difference could be a representation of the moving away from the logomania period in the 1990s and the growth of youth street fashion, which has allowed Japanese youth to combine and remix styles in order to express an individual style. The research did not explore this topic in detail, and respondents did not explain their style in detail enough to determine whether this was the case. Overall, these responses showed the current state of Japanese fashion clearly is a response to globalization, but it is not a wholly integrative or mimicking response. This is encapsulated in several of the responses, including responses that indicate that European fashion has changed based on the demands of the Japanese market. It is also clear that the Japanese consumers in the study did not see themselves as part of an undifferentiated social group; instead, respondents had a number of different viewpoints on fashion and different views on European and Japanese fashion. The findings of this survey are clearly limited, and they essentially represent a small-scale qualitative discussion of h

Impact of AirAsia on Indias Economy

Impact of AirAsia on Indias Economy Summary: AirAsia is the world’s best low cost airline which is Malaysian based. This group operates scheduled international domestic flights in 22 countries and around 100 destinations. AirAsia expanded its operations in India in 2012, in joint venture with TataSons. Since Indian government allow an FDI (Foreign Direct Investment) of 49% in Airlines, the company hold 49% stake with TataSons having 30% and Telstra Tradeplace’s Arun Bhatia acquiring 21% stake. AirAsia has decided to invest 30 million dollars to 50 million dollars to start up the airline in India. The company in 2013, as a promotional tool to penetrate into the Indian market, has announced booking of 2 million seats from some of south Indian cities (like Chennai, Bangalore, Kolkata and Tiruchirapalli) to south east destination like Bangkok, Kuala Lumpur etc with a very low coat ranging from Rs 3300 to Rs5500. The company has a standard practice to open booking of seats a few months in advance at nominal price and then increasing them as the day passes to come up to ten times near the flight day. This is to assure filling of certain percentage of seats with low fare and then going to highest level. This practice reduces the gap between demand and supply as only little number of seats go vacant. The offer of the company is quite different from Tiger Airways, which provided 10 seats on every flight for Rs 2700 to Singapore from Banglore, Hydrabad, Kochi, Chennai, Tiruchirapalli and Thiruvananthapuram. Fares offered by the company on different routes are shown below: . (Source: Economic Times, 2013) The company is specially targeting the upper middle class customers, travelling by train, competing in budget carrier space which is dominated by SpiceJet and IndiGo. However, gaining a profitable position would be quite challenging for the company in the Indian market which is already incurring huge losses in spite of recent discount on fares offers of existing Airline Company. It has incurred a combined loss of $400 million to $450 million in the quarter of July to September. Another challenges are high fuel prices in the international market, stiff competition, high operating cost and political opposition, regulatory pressure and uncertainty in India as Indian Aviation Industry was opened to foreign investors recently. Competition: The company will face strict competition on route of Kolkata from SpiceJet, Jet Airways, IndiGo and Air India which combines offer 56 flights on weekly basis (Rai, 2013). The competition will get fiercer on Bangalore where 101 weekly services are offered by the stated four. Structure of Indian Aviation market: Since the Airline industry is an oligopolistic market structure with few big players, the fare cutting move of AirAsia company will definitely copied by other firms to remain in the competition, as it is one of the basic feature of oligopolistic market that fare cutting or increasing move by one is followed by other sooner or later. This will create a fare war among the companies, benefit of which can be reaped by customers. The company has taken this step as low cost airline companies have predicted to have greater potential in Asian countries like India whose population is above one million and the population of middle class is growing day by day which proves to be a huge market potential for the company to grow. (Upadhyay, 2013) According to the regulation of Indian Government, a foreign company can enter to Indian Airline sector with 49% stake only in the form of FDI, the regulation normally need a carrier to have domestically operated for at least 5 years with twenty aircraft fleets before starting its operations internationally (Singhal, 2013). Therefore on this basis international market opportunities for the company will concentrate on those routes where highest traffic volume already exists. Company’s step to reduce operating cost and gaining economies of scale: The company will focus on South India which is a tourist attracting area and an unaltered and underserviced market by other airline companies. The company will not operate to Mumbai and Delhi airports as these airports charges high Airport Development charge. Also Mumbai has extremely high air congestion leading to time consuming landing of aircrafts. In this way company would be able to avoid high navigation landing charge and aircraft parking charge The company has benchmarked its base fare against Indian Railways tickets and prices only Rs 1000 more than rail fare which will attract rail consumers to switch over to airlines, increasing company’s revenue. For keeping low operating cost, the company have planned to have a lean staff structure initially targeting up to 80- 100 employees per aircraft. Whereas competitors of the company presently have a ratio ranging from 102 to 185 employees per aircraft. Company also offer point to point service and uniform fleet for operational savings and provide internet sales of tickets for overhead savings. Upcoming opportunity for the company: On the basis of macroeconomic metric based on the population of city, Surat (Gujrat), Patna (Bihar) and Bhopal (Madhya Pradesh), which are largest Tier 2 cities of India, are not connected to Chennai. Surat has a population of around 4 million, Patna has 1.6 million populations Bhopal has 1.8 people living there. (Balasubramanyam, 2013) Therefore AirAsia India can also plan to consider its services to these cities to meet up the potential demand. Benefit to Indian Economy: India will get benefit in the following ways: Increased revenue for government in the form of taxes. Since it is a Foreign Direct Investment, Indian economy will get benefitted through infrastructural development by the company, increased employment opportunities for Indian people as company will hire people to provide its services. Since the company is offering low fare tickets to customers, other firms will also follow the move, offering better opportunities for customers to avail airline services at low cost. AirAsia’s move will break the status quo in pricing policy, commercial and marketing strategy of Airline companies in India as presently Indian Airline companies lack innovation in pricing their services due to which about twenty percent of the seats go on empty in most of the flights. Overall this move of the company is good for economy as well as customers as it will allow maximum customer to avail airline services and create ripple effect. Also Indian market has potential as its size is expected to grow in next 10 years from sixty million passengers to around 450 million passengers which is also a good news for the company References Balasubramanyam, K., (2013), Sky wars, [Article], Available: http://businesstoday.intoday.in/story/airasia-tieup-with-tatas-impact-india-aviation-sector/1/192745.html [Accessed 1 May 2014] Rai, S., (2013), Why AirAsias Entry Is Good For Indias Aviation Sector, [Article], Available: http://www.forbes.com/sites/saritharai/2013/07/11/why-airasias-entry-is-good-for-indias-aviation-sector/ [Accessed 1 May 2014] Singhal, M., (2013), An airline for the people, [Article], Available: http://businesstoday.intoday.in/story/air-asia-to-enter-india-aviation-sector/1/197970.html [Accessed 30 April 2014] Upadhyay, A., (2013), AirAsia offers two million cheap tickets to South East Asian cities, [Article], Available: http://articles.economictimes.indiatimes.com/2013-04-02/news/38218326_1_siegtraund-teh-airasia-group-chief-commercial-officer[Accessed 1 May 2013]

Software Piracy :: Exploratory Essays Research Papers

Software Piracy It is becoming increasingly difficult to manage a company without being involved with decisions concerning software. In our current North American society, nearly every firm uses some form of specialized software whether in the payroll department where the Chief Financial Officer most certainly employs specialized financial software to make financial projections, or through the use of computer interaction with the company bank. Manufacturing firms for example, rely heavily on specialized software for inventory control, billing, shipping and other critical functions. There are also various firms that develop new products and often use computer-aided design (CAD) software to develop and refine product ideas. This perhaps may lead one to argue that virtually every department within a modern company relies somewhat on the use of computer software (Baumer & Poindexter, 2002: 85). As such, it becomes increasingly important to recognize the various forms of software piracy and the necessary steps to be taken in order to prevent such abuses of Intellectual Property. Make or Buy: Weisband and Goodman (1993: 30-33) define software piracy as the direct, unauthorized copying of a program for commercial gain. The use of software involves a classic â€Å"make or buy† decision based on three options. The first option is that a firm may hire programmer-employees or an outside firm to create the software. The drawback in this situation is that the final product may be less than â€Å"perfect,† as employees who have previously created working software for a firm often re-use certain parts of it to save money. In these situations, the issue of ownership of the software is relatively simple. If the creator of the software is an employee, the employer of that person is automatically the owner of the copyright. The second option available to the firm is to contract with a software vendor of copyrighted and trademarked software for installation of their software, noting that a license agreement is necessary and secondly that various terms in the license agreement can be negotiable. In this situation the use of software is often restricted to â€Å"normal operations† meaning that the licensee cannot sell or rent access of the software to any other firm, and secondly that the use of software is restricted to a limited number of people within the firm (Baumer & Poindexter, 2002: 102).

Racism Exposed in Fences, by August Wilson Essay -- racism, confinemen

August Wilson’s play Fences brings an introspective view of the world and of Troy Maxson’s family and friends. The title Fences displays many revelations on what the meaning and significance of the impending building of the fence in the Maxson yard represents. Wilson shows how the family and friends of Troy survive in a day to day scenario through good times and bad. Wilson utilizes his main characters as the interpreters of Fences, both literally and figuratively. Racism, confinement, and protection show what Wilson was conveying when he chose the title Fences. Lewis states that Wilson was an African American playwright, whose past of racism when he was growing up caused him to drop out of high school after a racist accusation that he had plagiarized a paper (Lewis). When Wilson wrote the play Fences he centered his main characters on this racism that he grew up with. Troy, a man who deals with his issues of failure in baseball and pride from doing right by his family, says â€Å"Why? Why you got the white mens driving and the colored lifting?...what’s the matter, don’t I count?†(Wilson 1575). This display of racism and the significance of the title fences go together hand in hand because the building of the fence in the Maxson yard is a way to show that African Americans wanted to protect their families. Rose, troy’s wife, wanted to have the fence built to protect her family against the outside world of a predominately white society. The fences also represent the barrier between African Americans and the rest of the society. Alchura says that the way Wilson uses the setting dominates the fact of racism in this play (Alchura 1). Wilson uses the following quote as a way to show how racism affected African Americans. They ... ...om. Yahoo, June-July 2009. Web. 17 July 2014vvvv. . Lewis, Miles M. "Interview with August Wilson." The Believer. The Believer, Nov. 2004. Web. 20 July 2014. . SparkNotes Editors. â€Å"SparkNotes: Fences: Character List.† SparkNotes.com. SparkNotes LLC. n.d.. Web. 17 Jul. 2014. Wilson, August. â€Å"Fences.† Literature: Reading, Reacting, Writing. Compact 7th ed. Eds. Laurie G. Kirszner and Stephen R. Mandell. Boston: Wadsworth CENGAGE, 2010. 1572-1625. Print. Zirin, David. "Tribute to August Wilson: Breaking Down Fences." Home | Common Dreams. CommonDreams.org, 14 Oct. 2005. Web. 17 July 2014. . Racism Exposed in Fences, by August Wilson Essay -- racism, confinemen August Wilson’s play Fences brings an introspective view of the world and of Troy Maxson’s family and friends. The title Fences displays many revelations on what the meaning and significance of the impending building of the fence in the Maxson yard represents. Wilson shows how the family and friends of Troy survive in a day to day scenario through good times and bad. Wilson utilizes his main characters as the interpreters of Fences, both literally and figuratively. Racism, confinement, and protection show what Wilson was conveying when he chose the title Fences. Lewis states that Wilson was an African American playwright, whose past of racism when he was growing up caused him to drop out of high school after a racist accusation that he had plagiarized a paper (Lewis). When Wilson wrote the play Fences he centered his main characters on this racism that he grew up with. Troy, a man who deals with his issues of failure in baseball and pride from doing right by his family, says â€Å"Why? Why you got the white mens driving and the colored lifting?...what’s the matter, don’t I count?†(Wilson 1575). This display of racism and the significance of the title fences go together hand in hand because the building of the fence in the Maxson yard is a way to show that African Americans wanted to protect their families. Rose, troy’s wife, wanted to have the fence built to protect her family against the outside world of a predominately white society. The fences also represent the barrier between African Americans and the rest of the society. Alchura says that the way Wilson uses the setting dominates the fact of racism in this play (Alchura 1). Wilson uses the following quote as a way to show how racism affected African Americans. They ... ...om. Yahoo, June-July 2009. Web. 17 July 2014vvvv. . Lewis, Miles M. "Interview with August Wilson." The Believer. The Believer, Nov. 2004. Web. 20 July 2014. . SparkNotes Editors. â€Å"SparkNotes: Fences: Character List.† SparkNotes.com. SparkNotes LLC. n.d.. Web. 17 Jul. 2014. Wilson, August. â€Å"Fences.† Literature: Reading, Reacting, Writing. Compact 7th ed. Eds. Laurie G. Kirszner and Stephen R. Mandell. Boston: Wadsworth CENGAGE, 2010. 1572-1625. Print. Zirin, David. "Tribute to August Wilson: Breaking Down Fences." Home | Common Dreams. CommonDreams.org, 14 Oct. 2005. Web. 17 July 2014. .

Operations Management Essay

Introduction A conventional â€Å"bricks and mortar† grocery does not have an online presence, only a physical one. It is built on a face-to-face customer service, and usually always has a building for their operations. A â€Å"brick and mortar† grocery has advantages and disadvantages compared to an online operation, like Theorganicgrocer.com. First of all, their major disadvantage is the overhead. The cost of property, insurance, taxes and staff is much higher for a â€Å"brick and mortar† operation than an online operation. The biggest advantage for a â€Å"brick and mortar† operation is customer security. To a customer, if a company has physical presence, it is seen as more reliable as the company is far less likely to fold overnight and disappear. Online operations on the other hand seem to have maximum exposure and increased profits. Most people however, seem to be under the impression that running an online operation will be an easy task but it can be somewhat challenging. Online operations require less investment and more decision making. Decisions are practically the biggest investments made in the online world. Decisions on what the website should look like, how the products are going to be listed, in which way should the products be marketed would have to be made. Theorganicgrocer.com is based on market research and they focus on dependability, reliability, timeliness, quality, and price. They offer delivery, organic produce and customer specified date and time of delivery. Apart from that, they make sure that their website is constantly updated to reflect the current price. They believe that the key to their success is the simplicity of use of their website. Question 1 What are the comparative operational differences of a conventional â€Å"bricks and mortar† grocery to an online operation? What are the comparative value chains for each system? Comparative Operations| Bricks and Mortar Operation| Online Operation| Display | Customers are able to physically touch and handle items that they are interested in buying.| Customers can only see pictures, graphics and texts that describe the product that they are interested in buying.| Expense| Usually require a bigger budget to lease space, rent property and to pay for other location expenses. | Smaller budget as they do not have to worry about building leases or property expense.| Location| Has a physical business location which limits the amount of customer traffic and foot traffic from shoppers, especially if they are not in a bigger city or metro area| They are not limited to one location and have no geographical boundaries.They can service local, national, and international customers.| Communication| There is face to face interaction with customers. | It is hard to communicate with customers through an online store.Online retailers may have a hard time getting information acr oss to the customer and must be sure to answer all possible questions by the customers through text and graphics on the site so there is no confusion during the purchase. | Technology | Uses the same technology that has been around for years and rarely changes.| Technology is constantly changing and there is a need to keep up and adjust accordingly. | Inventory| Has a large amount of Inventory on hand. Re-orders before the inventory runs out and there is a shortage of stock.| Has a lesser amount of Inventory on hand.Only re-orders when customers request for it.| Work Hours| Have traditional or at least set hours. This helps local customers know when the business is open.| Has varying or non-traditional hours. This is helpful when dealing with an international customer as it accommodates with their time zone. | Reliability| There is a sense of trust and reliability that comes with having your own brick and mortar store.Customers still feel safer buying from a store.| Customers do not feel safe as there are shady websites everywhere.| In a â€Å"brick and mortar† operation, there are primary activities and support activities Primary activities are directly concerned with the creation or delivery of a product or service and can be grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and sales, and service. Each of these primary activities is linked to support activities, which help to improve their effectiveness or efficiency. There are four main areas of support activities: procurement, technology development (including R&D), human resource management, and infrastructure (systems for planning, finance, quality, information management etc.). The chain consists of a series of activities that create and build value. They conclude in the total value delivered by an organisation. The ‘margin’ depicted in the diagram is the same as added value which expresses the way a business differentiates itself through configuration of its value chain. The drivers for product differentiation and value creation are policy choices (what activities to perform and how), linkages (within the value chain or with suppliers and channels), timing (of activities), location, sharing of activities amongst business units’ learning, integration, scale and institutional factors. Eg: – Inbound Logistics (receiving and storing materials for distribution for production) Registration * Provide information Eg.: -Categories Product -Build Database -Paypal Operations (transforms inputs into finished products) Eg.: Advertisement Value Chain Model of E-bay Sales and Marketing (promoting and selling the product) Outbound Logistics (entails storing and distributing finished products) Eg: -Removed Product Eg: -Before Sale Service Service (maintenance and repair of the firm’s goods and services) -Shipment -After Sale Service The ‘Virtual Value Chain’ However in an online operation, value chain goes through three phases. The first phase is Visibility, where businesses co-ordinate, measure and at times control business processes. The second phase is Mirroring Capability, where physical steps in the value chain are substituted with virtual ones to make a parallel value chain in the marketplace with methods that are better, faster, more flexible, and lower at cost. The third stage happens when companies use the flow of information in their virtual value chain to create new customer relationships by delivering value to customers in new ways. There are different approaches to changing the value chain and it is not necessarily shorter. This is called Intermediation. In some cases however, one or two links have been removed in the value chain. For example, a business that had previously sold to retailers via distributors might make a decision to sell direct automatically. This approach is called Disintermediation. In shortening the value chain, it reduces costs and there is a more responsive and efficient service. Online businesses also at times, introduce new steps to the value chain as new players find fresh ways to add value to the process. This is known as Reintermediation. Examples of online operations that take this approach are shopping portals and electronic insurance brokers. The creation of new intermediaries that could not have existed before the arrival of the online business and the Internet is called Cybermediation. Cybermediation comes in categories, including Searching, Price Discovery, Logistics, Settlement and Trust. Examples of online operations that use cybermediation are comparison-shopping sites such as Kelkoo and bank account aggregation services like Citibank. Theorganicgrocer.com bases their business on market research. The payments made by the customers are made online using a protected encrypted facility administered by a national bank. Apart from that, they have a vehicle route that makes sure that deliveries are maximized, and aggregated ordering of stock that only produces products that are ordered and purchased by customers. Theorganicgrocer.com also has a financial system which is a computer application that calculates all the generated profits and all its other needs. There is also another separate computer package that generates advertising material and mail-outs. Question 2 What are the key processes in the online operation? Providing Efficient Services Online operations basically simplifies life for those who do not enjoy shopping, those who are too stressed from work to shop in supermarkets and stores by combining technology with business strategy. Online businesses provide efficient service that eradicates most of the steps in traditional shopping. Online shoppers go on websites while being able to view pictures and descriptions of the product. Customers also have the option of selecting specific items by name, to work from established personal shopping profiles or lists, and to browse through electronic aisles. Apart from that, online operations make it easier for customers by accepting payment in more than one method such as, credit cards, bank debit cards, electronic funds transfers, personal cheques, and money orders. For example, eBay is a company operating on the Internet that allows for vendors of any kind to auction or sell merchandise of a variety of types. People and companies from across the world use eBay to sell items on the website. This allows people shopping for items to search through the various offerings, make bids, or opt to make direct purchases. It has become a great location for looking for hard to locate items, like collectibles. Many people also use the site to search for bargains on used items such as electronics, small household appliances and others. With the exception of a few illegal to sell things, at any given time eBay has a huge selection. Customers can shop by category and by specific item, or they can simply browse listings. Assembling Online Orders Apart from that, online operations will also assemble orders from online shoppers. There are mainly two common models for assembling the online orders, which are the warehouse and store model. A business usually uses a company-owned and operated central distribution warehouse to store, pick up and pack orders for delivery using the warehouse model. The warehouse model is popular among online operations as it reduces overhead costs, generates the lowest-fees possible to customers, and is very efficient. With the store model, orders are picked off the shelves of local retail stores or supermarkets. Grocery Gateway, an online grocery operation uses a direct-to-consumer online shopping model, which is the warehouse model as it uses a market centre to store, pick, and pack the ordered groceries for delivery. The model has a supply chain management system that lets groceries be delivered directly from Grocery Gateway’s market centre to consumers’ doors. The company’s Customer Fulfilment Centre that provides an extensive selection of food, grocery products, and household goods, which improves the company’s inventory and delivery management. The centre also helps manage the company’s growth by allowing more space capacity and helping to improve the company’s accuracies by using technologically advanced radio frequency picking tools, conveyors, and scanners to make sure the processing of orders is fast and accurate. Delivery Lastly, online operations offer delivery. Some online businesses have a delivery computer program that provides time management information and point-to-point directions throughout delivery. The program takes traffic conditions, rush-hour volume, road construction, and other uncertainties that can be predicted into account. Some companies require customers to be at home to wait for the delivery. Not many can be able to stay at home; therefore, other companies offer the option of unattended delivery.

Make Educating Girls a Priority Essay

The article emphasizes on providing education to every eligible girl in sub-Saharan Africa and South Asia. It highlights that a girl who takes birth in South Asia or sub-Saharan Africa has to undergo desperate hardships such as poverty, disease, war or famine. Apart from that, she will also have to confront the disadvantage of being a girl. There is no culture, country and continent that are destitute of inequality. The root cause of girls not getting education is the cultural norms and economic hardships, which parents face. There is a norm of single-sex schooling in poor Muslim countries like Pakistan, Yemen, and Morocco and in the problem is that rural areas of those countries can afford only one public school that can be set for girls only. The inequality between girls and boys exist heavily in South Asia and Sub-Saharan Africa and almost all of those countries come under the category of ‘Least Developed Countries’ (LDCs). One way for these countries to head towards economic development is by ‘making educating girls a priority’. Making separate schools in places where girls and boys are educated separately is one solution. It is believed that by building girls’ schools, the education gap can be eliminated to a great extent. Policymakers can strengthen the incentives for parents to send their daughters to school by setting the no-fee policy. However, in economics, nothing is for free. There is always someone or something that pays for it. A no-fee policy may be brought about by taking a portion of the people’s taxes. Another thing the policymakers can do is provide stipend for girls who enroll in girls’ school. This would surely increase the girls’ enrolment rate as the graph below indicates that the fall in fees from ‘f’ to ‘f1’ will lead to an increase in the enrolment rate from ‘e’ to ‘e1’. Providing every eligible girl in South Asia and Sub-Sahara Africa would contribute towards the country’s development because major studies of growth conclude that improved knowledge, higher efficiency, and better education play a vital role in the functioning and productivity of an economy. The World Bank has pointed towards human development which they believe better education, and family planning can promote development as effectively as capital investment in physical plant. As the article states that 99% of the 529,000 women who die annually from pregnancy related hurdles come from developing countries and the reason for that is the lack of education for women in those countries. Uneducated women do not know the severe malnutrition and prenatal care during pregnancy which puts both the child and the mother at serious risk. Expenditure on human capital – better educated, health, and nutrition – tends to reduce birth-rates and infant mortality. The women will be educated and will be able to effectively take part in family planning as she will be aware of the consequences. Having a controlled population means a positive result in the GNP per capita which is the result of subtracting the population growth rate from the GNP growth rate. Educating the girls will privilege them to be able to raise their child effectively in a civilized manner. Educated women will be aware of dangers such as HIV/AIDS, poor sanitary habits and poor dietary habits. So basically they will be aware of the environment around them and above all they will know their rights and therefore fully stand up for themselves. So, educating the girls would not only benefit themselves but the society as a whole as well. So education helps the overall population and on a larger scales the whole world. Apart from giving a country an efficient work force, education makes the individual able to read, write, and communicate. When the people in a society are capable to bring forth their views, opinions and debates, it brings a social change and the changing attitudes of people may achieve a number of developmental aims. Providing education to the girls would also add to the country’s labor force which would definitely lead to an increase in economic growth. Therefore an economic development would shift the country’s Production Possibility Frontier (PPF) curve to the right as shown in the graphs below. In my opinion, I would say that providing education to girls in South Asia and sub-Saharan Africa by building single-sex schools is a much appreciated step because of the numerous benefits it will contribute to the world. However it has to be taken into consideration that in some parts of the world providing co-education is unacceptable for example the northern areas of Pakistan. Therefore single-sex education will be a much better choice as it will be acceptable and also appreciated. However, single sex education is said to be not as beneficial as the co-education because in co-education pupils of both gender get to interact with each other and learn much more than they can in single education. But single sex education will be the only choice that can be perused in areas where co-education is not allowed. Although building single-sex schools will have an opportunity cost as the government will have to sacrifice something in order to afford the cost of building schools, but I would say it is all worth it. When the girls of a country are educated they will definitely add to the country’s work force and educating girls means educated women in the country which means that they will know how to properly raise their children and nurture them. There are many benefits which the country will have from providing education to the girl. There are short term benefits as well as long term benefits. More emphasis will be on the long term benefits as you know that it will take time before the women of the country will all be educated and it will take time to have an impact of providing education to girls on country’s women literacy rate. I also found the idea proposed in the article by the policymakers about handing the money to the mother of the school-going girl, instead the men. Handing the money to the women is a very effective and well-thought idea as mothers are more concerned about their children’s health and nutrition.