Santiago Calatrava, Biography of the Architect Engineer

Famous for his bridges and train stations, Spanish modernist Santiago Calatrava (born July 28, 1951) combines artistry with engineering. His graceful, organic structures have been compared to the works of Antonio Gaudà ­. Fast Facts: Santiago Calatrava Known For: Spanish architect, structural engineer, sculptor and painter, particularly known for his bridges supported by single leaning pylons as well as his railway stations, stadiums, and museums, whose sculptural forms often resemble living organisms.Born: July 28, 1951Education: Valencia Arts School, Valencia Architecture School (Spain), Swiss Federal Institute of Technology (ETH) in Zurich, SwitzerlandAwards and Honors: London Institution of Structural Engineers Gold Medal, Toronto Municipality Urban Design Award, Gold Medal for Excellence in the Fine Arts from the Granada Ministry of Culture, Prince of Asturias Award in Arts, AIA Gold Medal, Spanish National Architecture Award Important Projects 1989-1992: Alamillo Bridge, Seville, Spain1991: Montjuic Communications Tower, at the 1992 Olympic site in Barcelona, Spain1996: City of Arts and Sciences, Valencia, Spain1998: Gare do Oriente Station, Lisbon, Portugal2001: Milwaukee Art Museum, Quadracci Pavilion, Milwaukee, Wisconsin2003: Ysios Wine Estate Laguardia, Spain2003: Tenerife Concert Hall in Santa Cruz, Tenerife, Canary Islands2004: Olympic Sports Complex, Athens, Greece2005: The Turning Torso, Malmà ¶, Sweden2009: Train Station, Lià ¨ge, Belgium2012: Margaret McDermott Bridge, Trinity River Corridor Bridges, Dallas, Texas2014: Innovation, Science and Technology (IST) Building, Lakeland, Florida2015: Museu do Amanhà £ (The Museum of Tomorrow), Rio de Janeiro2016: World Trade Center Transportation Hub, New York City Career Highlights A renowned architect, engineer, and sculptor, Santiago Calatrava received an AIA commemorative gold medallion in 2012 as one of the 15 Architects of Healing for his transportation hub design, the new train and subway station at the World Trade Center site in New York City. Calling Calatravas work open and organic, the New York Times declared that the new terminal would evoke the kind of uplifting spirituality that is needed on Ground Zero. Santiago Calatrava is not without his critics. In the world of architecture, Calatrava is typecast as more of an arrogant engineer than a designer. The vision of his aesthetics is often not well-communicated, or perhaps is absent from his designs. More importantly, perhaps, is his well-known reputation of unsupervised workmanship and cost overruns. Many of his projects have ended up in various legal systems as expensive buildings seem to deteriorate quickly into disrepair. It is hard to find a Calatrava project that has not been significantly over budget, reports The New York Times. And complaints abound that he is indifferent to the needs of his clients. Rightfully or not, Calatrava has been placed in the starchitect category, with all of its associated back-biting and egotism. Sources Santiago Calatrava Official Site Santiago Calatrava (unofficial web site)Santiago Calatrava: The Worlds Most Hated Architect? by Karrie Jacobs, Fast Company Design, December 18, 2014Santiago Calatrava, from the Canary Islands to Manhattan Island by Fred A. Bernstein, published in The New York Times, October 26, 2003Its the Architecture, Not The Architect, Im Rooting For by Fred A. Bernstein, published in Architectural Record, December 2013Santiago Calatrava The Bridges by Alexander Tzonis and Rebeca Caso Donadei, 2005Santiago Calatrava: Complete Works, Expanded Edition by Alexander Tzonis, Rizzoli, 2007Transit Hub Design May Be Simplified Analysis of plans for reconstruction in New York City, from the New York Times. A Star Architect Leaves Some Clients Fuming by Suzanne Daley, The New York Times, September 24, 2013

Project Management Of The Mordern Time - 3177 Words

Introduction Project management in the mordern time started in the 1950s and this was motivated by businesses that came to the realisatiion of the benefits of organising work around projects, and the importance of communication and cordination of work across various department and professions. Project management comprises of different task which all have definate beginning and an end, it is believed that its not a continous process and it utilises various tools to measure progress and also to keep note of project tasks. Wesley et al (2003) PMI (2013) sees a methodology as a system of practices, procedures, techniques and rules. With project management methodology it is seen as a documented and discoverable set of policies, process,†¦show more content†¦The information technology mostly known as (IT) which is also a project based industry orientated and it provides services for both private and public organisation particularly, the NHS. Litrature Review Project management in the mordern time started in the 1950s and this was motivated by businesses that came to the realisatiion of the benefits of organising work around projects, and the importance of communication and cordination of work across various department and professions. Project management comprises of different task which all have definate beginning and an end, it is believed that its not a continous process and it utilises various tools to measure progress and also to keep note of project tasks. Wesley et al (2003) PMI (2013) sees a methodology as a system of practices, procedures, techniques and rules. With project management methodology it is seen as a documented and discoverable set of policies, process, pratices, techniques, tools and template that creates support on how project are conducted and run in an organisation. A methodology as described can be large or minimal, it can be simple or complex, it can be rigorous or linear. Stated in phases or for the whole period of the project life cycle Project Management and Project

Diversity in American Families free essay sample

The family in America has come through an elongated way and has evolved a lot ultimately. Liberals and conservatives have their have their diverse views on the American family nowadays. It is extremely tough to bring and organize a family nowadays. Nevertheless, there are a number of easier means to raise a family nowadays as well. Several of the issues that are the subjects of discussion in the evolution of families are divorce and its consequences, welfare, vulgarity on children and wives, and a small number of other resource related matters. The conventional archetype of a family composed of a father, mother and children still holds influence in many parts of America, despite which it now accounts for fewer than 25 percent of the states households. A lot of politicians, clergies and conservative activists hold on to that archetype when they talk in defense of family values. Reports from the Census Bureau shown, that many of all families in America are now headed by unmarried adults. At the present there over 28. 7 million one-person households compared to 24. 1 million households that have a married couples with minor children (U. S. Census Bureau, 2000). Family diversity at the present has become the norm in America. The issues of family diversity have been discussed by various people in various media. On common source of such information is found on Journals with various scholars expressing their view through articles or publishing their research findings. Kataoka, Y. , Merle, R. Clementina, M. (2004). Grandparent care giving role in Filipino American families. Journal of Cultural Diversity. 9. 17. September 22, 2004 In their study carried out in Honolulu, Hawaii, they wanted to explore the role American grandparent in care giving of grandchildren. They found out that the Filipino American grandparents observe care giving role to their grand children as a normative practice rather than a burden in which households take on responsibilities like part of cultural beliefs and customs. Roughly about 6 million grandparents are providing care for their grandchildren (U. S. Census Bureau, 2000). For the majority of grandparents, caring for their grandchildren has turned out to be a around the clock responsibility that has produced numerous stressors and key life changes. Filipino migrants to the U. S. have the top percentage (27%) of grandparents who are taking care of their own grandchildren under the age of 18 years. When the Filipino nuclear family or extended family immigrates to the U. S. , they generally live together as the family is a main source of emotional, ethical, and economic support. A lot of elders become substitute parents and homemakers for the grandchildren while both parents seek employed. The family cooperatively provides an exceptional kind of care for its members from birth to death. Filipinos sturdily identify with their nuclear and extended family and the requirements and welfare of the family is given a priority over those of the individual. Meezan, W. Rauch, J. (1960). Gay Marriage, Same-Sex Parenting, and Americas Children. The Future of Children Volume 15, Number 2, Fall 2005, pp. 97-113 Discussions over the American family is not novel, nevertheless it has taken on extra passion in the recent years as the U. S. Supreme Court stated that homosexual sex can not be outlawed and Canada went on to acknowledge same-sex marriages. Opponents of same-sex marriage in the U. S. were alarmed by the measures. A number of cities, counties and businesses have adopted domestic-partner policies offering rights and benefits to same-sex pairs and in several cases to single heterosexual persons. The California Senate is currently considering a opposing a bill, passed by the state Assembly, that would give same-sex partners almost the similar spousal rights and freedoms as married couples (Meezan, Rauch, 1960). Same –sex marriage have got numerous issues that many find hard to sort and put a good decision on. For instance, many ask the way it will affect the welfare of children. Some people presume that legalizing such marriages would send the point that same-sex parenting and hetero-sex parenting are identical, when actually they may result to dissimilar outcomes for children. Walker, L. J. Hennig, K. (1997). Parent/child relationships in single-parent families. Canadian Journal of Behavioural Science. January 1, 1997 It has been speculated that half of all children born in America in the 1990s spend a part of their young age in single-parent families. The U. S. Bureau of the Census shown that the percent of families in America were single parent is the bread winner increased considerably from 18. 5% of homes in 1970 to 27. 7% in 1999. This increase was accounted for by increasing rates of divorce and a rise in the figure of women who give birth to or adopt kids without being in any kind of marital relationships. Women bearing outside of marital relationships comprised of adolescent mothers and rising numbers of older, more well off women, who have chosen to remain as single parents by either out-of-marriage births or adoption. There are cultural differences in the incidence of single-parent homes in America. For instance, in 1999 the percentage of single-parent families was 56 percent among black homes, 32 percent among Hispanic families, and 20 percent among white families. The elevated rates of black single-parent families was linked to the higher rates of out-of-marriage teenagers childbearing amongst this cluster and increased rates of divorce among black women. Hilfer, A. (2003). Marriage and Divorce in America. American Literary History Volume 15, Number 3, Fall 2003, pp. 592-602 One thorny thing about the American family today is divorce. A recap to the past shows that between 1869 and 1888, divorce rates rose up to one hundred and fifty percent, this worsened between 1960 and 1980 increasing to 250%. Divorce rates spiked in 1981 and then began to turn down a little during late 1980s (Hilfer, 2003). Nonetheless, divorce cases at the present are as many as they have been before. At the present, fifty percent of the total number of marriages in America ends in divorce. Researches have given five main reasons for the increase in divorce. The first one is in contemporary societies; personal happiness is viewed to be imperative so when individuals are unhappy with their marriage, they fall apart and split. The second motive is it is simpler to get divorced financially. The third cause is the recent economic independence among women. The fourth reason is the shame of divorce has gone down thus people are not troubled socially. The fifth reason is the amendment of laws, for instance the no fault laws have throw in to the increases in divorce rates. Divorce does not only affect the main parties; husband and wife however leave a hard consequence on children and over one million children undergo their parental divorce each year. The main effect of divorce to children is parental loss; in both resources and skills, of either one parent or both sometimes. Children are generally more social and formulate an emotional adjustment every time their parents are divorced. Lastly one of the far reaching effects is children from divorced marriages in the long run form less relationships, and if they get married then the likelihood of getting a divorce is lofty. Divorce is thing that is common among all families but it is handled in different ways among the families in the line of ethnicity, religion and races. Marriage is not anymore the key way in which societies normalize sexuality and parenting or categorize the division of labor between women and men. OConnor, T. G. , et al. Family Settings and Childrens Adjustment: Differential Adjustment within and across Families. British Journal of Psychiatry 179 (2001): 110–15. Another matter that is rampant in todays world is step families. It is estimated that 60% of divorcees end up marrying for a second time. Almost one third of children born in the 1990’s have lived in a blended family prior to turning eighteen years old. Nowadays more than 40% of marriages in America have step children (OConnor, et al, 2001). Step families are not at all times a bad thing as sometimes they can make a better environment for the kids. Nonetheless, divorce can actually mess up a child and in a case both parents re-marry as the child will have four people to look up to when they are still young and they wont discern who to believe or what to believe. A key problem with step families is that occasionally a child can be neglected by the step families and grows a distressful life. An additional noticeably insignificant but a real substantial problem with American family is welfare. Since the year 1996, the welfare scheme was changed, for the reason that welfare was becoming a huge burden on tax payers. There were numerous problems for instance, women were given a token to have kids out of wed lock, welfare was not observed as a right, at times welfare is given for five years only, teenage mothers were told to live with parents to receive benefits. Consequently, there had been a lot of reasons and actually some of these exist even today as of which we are having a changed and destroyed American family scheme.

Pablo Neruda Gives Us A Good Example Of Vanguard Literature In His Poe

Pablo Neruda gives us a good example of Vanguard Literature in his poem Walking Around. We can see the influence of surrealism in the poem because it does not rhyme at all, instead is an effort to express feelings and emotions in a free style. We can also see the existentialism idea as Neruda is bold and tells us everything that is in his mind. Neruda tells us what he thinks about society in general. In this poem we can see that Neruda is tired of technology, he says that he no longer desires to see elevators, or merchandise, or movie theaters. He is tired of all the new inventions humans have made. He is tired of seeing the same things over and over again wherever he goes. Same shoe shops, same stores, etc. In my opinion, he thinks that we have lost our individuality and that we all own the exact same artifacts and we all want to have whatever everyone else has. I also think that he's sorry that humans cannot appreciate the beauty of nature, and are polluting it with factories, buildings, and alike. Neruda grew up in the wilderness, and I think that he misses the wild landscapes and the fresh air he used to breath when he was a boy. The line that confused me was when he says that it would be delicious to kill a nun. I thought that because of his experience of loosing a friend during war, he would be against any kind of violence. But, I then I thought that since existentialism consists of an active role of the will, and not the reason, Neruda was just being spontaneous. He probably was just trying to get out all that he felt, even if this meant going to the extremes. Neruda was probably disappointed of the new inventions, and the destruction of nature and man itself. This poem clearly shows that Neruda is tired of living in the world around him.

Hester Prynne Is a Feminist Essay Example

Hester Prynne Is a Feminist Paper The Scarlet Letter can easily be audited as early feministic piece of literature. Nathaniel Hawthorne created a story that exemplifies Hester as a strong female character living with her choices, whether they were ethical or unethical (Hawthorne, 52). Hester Prynne is a feminist who refuses to accept the subordinate role of women because she has financial, emotional, and intellectual independence. Hester Prynne is comparable to a modern feminist because of her admirable actions and brave choices (suffragist). Hester reveals she is a resilient woman when she is prosecuted by the male authority and laws set down by the male population of her society. I feel her refusal to show shame or guilt at a victimless crime of passion, is an assertion of her independence in this society where womens main purpose was of procreation (Burnett). Her independence from the supporting power of a man and her own personal drive shows the power of human emotion that surpasses any historical idea of womanhood (suffragist). Hester shows that she’s a passionate woman and does not let the male authority impact her and her daughter Pearl life. We will write a custom essay sample on Hester Prynne Is a Feminist specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hester Prynne Is a Feminist specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hester Prynne Is a Feminist specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hester is comparable to a modern feminist because she feels passion for what she believes in, she does not abide to how women should act during her time, and she acts by the laws she has set up for herself. Hester Prynne shows that she is financially independent when she supports her daughter and herself by her skills (Reiss). She is coerced into being financially independent when Arthur Dimmesdale and Roger Chillilngsworth would not help support Hester and her child Pearl financially (Hawthorne, 47). She then discovers one of her talents and that supports her family by becoming seamstress (Hawthorne). I feel this shows that she does not need a man to support her and depend on; she is a strong woman figure that could do all this on her own. Hester also shows that she is independent another way, emotionally. Hester Prynee is emotionally independent, because she is not dependent on a man figure for emotional support for her problems. She shows independence in handling her own problems and emotions that stem out of these factors (Burnett). Being emotionally independent is a good quality to possess as it shows a strong-willed and independent woman who can handle herself in tough situations and Hester does show this as a quality (suffragist). For example, she has to cope going through society as a sinner and wearing the letter alone, she can not relate to anyone and does not have anyone to â€Å"lean on† for support . As shown in this qoute â€Å"But Hester Prynne, with a mind of native courage and activity, and for so long a period not merely estranged, but outlawed, from society, had habituated herself to such latitude of speculation as was altogether foreign to the clergyman. She had wandered, without rule or guidance, in a moral wilderness. . . . The scarlet letter was her passport into regions where other women dared not tread. Shame, Despair, Solitude! These had been her teachers,—stern and wild ones,—and they had made her strong, but taught her much amiss (Hawthorne, 183). She is going through all of this alone. Another example is when she is standing on the scaffold. She has to stay strong for her daughter, while the public ridicules her for her actions (Hawthorne). But she also shows characteristics for being intellectually independent. As shown in this quote â€Å"She stood apart from moral interests, yet close beside them, like a ghost that revisits the familiar fireside and can no longer make itself seen or felt, no more smile with the household joy, nor mourn with the kindred sorrow; or, should it succeed in manifesting its forbidden sympathy, awakening only terror and horrible repugnance. (Hawthorne, 88) Intellectual independence is the most important form of independence. Intellectual dependence happens when Hester starts thinking for herself (suffragist). Hester does filtering ideas of her own, and she definitely does not accept other peoples’ advice blindly. Intellectual independence means she is willing to experiment, explore and leave no stone unturned in the search for understanding (Clavaron). I feel Hester does avoid ideas that do not fit neatly into her world view. She will think through ideas herself instead of blindly accepting predigested facts from other people. For example, she never listened to Roger Chillingsworths’ suggestions, such telling the identity of her lover so that she could be judged and seen differently, then her lover would then be exposed and ridiculed. As shown in his quote â€Å"Wherefore dost thou desire it? † inquired Hester, shrinking, she hardley knew why, from this secret bond. â€Å"Why not announce thyself openly, and cast me off at once†. â€Å"I will keep thy secret, as I have his. †(Hawthorne, 68-69) Like all forms of independence, intellectual independence is personal. As Hawthorne says in this quote â€Å"She had wandered, without rule or guidance, into a moral wildern ess. Her intellect and heart had their home, as it were, in desert places, where she roamed as freely as the wild Indian in his woods. The scarlet letter was her passport into regions where other women dared not tread. Shame, Despair, Solitude! These had been her teachers stern and wild ones and they had made her strong, but taught her much amiss† (Hawthorne, 186). This shows that Hester Prynne is independent through financial, emotional, and even through intellectual independence. By being this independent she is seen as a modern day feminist when she deliberately chooses to rebel against the Puritan society in her relationship with Dimmesdale and her protection of him (Hawthorne, 68). She is a feminist who refuses to accept the subordinate role of women and has financial, emotional, and finally intellectual independence Work Cited Burnett, Paula. Hester. New Statesman Society 2 Sept. 1994: 36. Academic OneFile. Web. 20 Oct. 2010. Clavaron, Yves. Etudes francophones, postcolonial studies: Entre mesentente cordiale et strategies partagees. Neohelicon: Acta comparationis litterarum universarum 35. 2. 2008: 39+. Academic OneFile. Web. 20 Oct. 2010. Hawthorne, Nathaniel. The Scarlet Letter. United States: Modern Library, 2000. Print Hester. Publishers Weekly 256. 47. 2009: 38. Academic OneFile. Web. 20 Oct. 2010. Reiss, John. Hawthorns The Scarlet Letter. . The Explicator 53. 4. 1995: 200+. Academic OneFile. Web. 20 Oct. 2010. suffrage. (Definition). The New Dictionary of Cultural Literacy, 3rd ed. Houghton Mifflin Harcourt Publishing Company, 2002. Academic OneFile. Web. 20 Oct. 2010. suffragist. (Definition). The New Dictionary of Cultural Literacy, 3rd ed. Houghton Mifflin Harcourt Publishing Company, 2002. Academic OneFile. Web. 20 Oct. 2010.

Range of strategies and success of the business

Range of strategies and success of the business The orange company In business one of the most flexible variable in and organisations long-term profitability is its strategy. Here are different conceptual generalizations that attempt to describe what a strategy is.Advertising We will write a custom essay sample on Range of strategies and success of the business specifically for you for only $16.05 $11/page Learn More The most universal of these suggests that a strategy is a description of how an organization intends to manipulate and utilize its available resources to succeed amidst the whims of the competitive market. Success in the general business context can be held to mean substantial shareholder return as well as peaceful and ethical operations within the country legislative regime (Kolb, 1976). Generally a company’s strategy entails a critical and analytical evaluation of the company from a functional approach. It therefore embraces a number of decisions made in various departmental areas of the organization. The objective here is to ensure that every effort made within the strategy leads to an increase in shareholder value. The decisions stemming from this strategy are then implemented through further delibarettion of the decisions at lower levels of the Organization. The most important virtue in this whole process is consistency. The more consistent the decisions within a strategy the better it becomes At the functional level the main strategies are formulated on six main levels. These include marketing, product development, operations, finance, human resources as well as the information technology function. From these segmentations two main divisions of decisions are formulated. These majorly focus on either operations or investment. Decisions concerned with operations involve the short term achievements of the firm within the current markets. Investment options on the other hand critically evaluate the firm’s position in as far as future investment opportuni ties are concerned. The firm is essentially broken into a number of functions. The different organizations may brand their functions differently but the main generic divisions include marketing, product development, operations, finance, human resources as well as information technology. Organizations have a wide variety of strategic approaches and methods in which they may develop their strategy.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These techniques include the Just-In-Time and Total Quality Management. The objective of these strategies is to ensure that all the basic functions of the organizations work together. The test for the efficiency of this strategy is majorly based on the ability of the functions to collectively contribute to the overall strategy Within 30 months of its launch the Orange Company’s Business Services segment has acquired world wide fame as a worldwide business provider. This has added to the already existing global leadership on the business to business market. It has managed to maintain a stable and consistent command of the market factors using these to steer its profitability rates. The secret behind this success has been through its carefully elected and developed functional strategies. The process of development entails the translation of the overall strategy into subdivisions in the form of other strategies that are easy to adopt and implement at the functional level. They are majorly constructed in the form of shorter term goals as well as a tactical time frame set for the accomplishment of these sub strategies. The company has adjusted its enterprise line of business making it into the main tool for driving the company to unmatched levels in the Orange business to business strategy. Its main strong holds have been on its financial portfolio as well as an aggressive outreach to its consumer base by maintaining and efficient customers care. The process of leveraging the strong dynamic of Orange Business Services as well as a sustained domestic business to business activity profile within the countries in which it offers its services. The analysis results to the development of a team that manages the creation and regulation of a market strategy. The strategy mainly seeks to embrace the demands of the 3 Cs customers, competitors and company. In the process it serves the best interests of the market as a whole. Concentration on a single segment allows the developed strategy to adapt to customer needs that fall within the defined the 4 Ps for each segment product, price, promotion and place. For instance the company opened a new customer solution center has in one of its main consumer base in Singapore. The main purpose of this new creation is to facilitate a demonstration to senior executives on methods and procedures that are necessary for flexible solutions and services that target parti cular business and industry concerns.Advertising We will write a custom essay sample on Range of strategies and success of the business specifically for you for only $16.05 $11/page Learn More The company has gone out of its way to contradict trends in the ICT industry as well as the methods adopted by competitors in the market. The company has responded to the market trends and the need for a sharp edged management that is responsive to the contemporary market requirements. The mobile subscribers have a general trend of being influenced by a responsive service provider. It is therefore the obligation of the producer to maintain a high level of regard for the consumer’s needs as well as those of the industry. The adoption of this approach led to an increase in the company’s revenue by a 2 % margin within a period of 9 months as shown in the graph below The firm has also considered the benefits that accrue from telepresence. This strategy cuts travel time and costs and allows the company to reduce the impact on the environmental footprint. However this concept is not important to the organization unless it can be modified and adjusted to improve the speed of decision making involved in the process of research and development. In fact the concept allows people within various regions to engage in a multi-region marketing team with members with a membership that draws interest from various countries and client bases around the continent within a short span (Winther, 2009). In some cases it has been used on a weekly basis to coordinate the simultaneous coordination and management of the launch of new technology on a real-time basis without the bother of travelling across all these countries to facilitate this process. The company has engaged in consumer based strategies in its business services segment winning its customers hearts and encaging their minds in their world class consumer relations and service that has targeted t he consumers satisfaction as its main and only objective. Statistics form Telemark Services one of the leading research firms and an authority on market analysis in as far as IT and telecommunication services is concerned has vouched for the company as the only supplier whose final product relates with the consumer on an emotional and rational level. This has motivated a positive and aggressive demonstration of a high level of confidence by the consumer. This data was gathered from 745 interviews conducted in 2009 from a sample of consumers in the telecommunication market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has also engaged in strategic alliances that are aimed at maintaining a competitive edge in the volatile technological environment. The company has entered into a partnership with Cisco, EMC and VMware to create an alliance dubbed Flexible 4 Business (Porter, 1985). This alliance is an attempt at providing convenience to the consumer in as far as business is concerned. The Telecoms industry market and service structure has grown tremendously over the years. This advancement may be associated with the major technological advancements in the field of innovations alongside an aggressive and increasing customer demands for more a high degree of flexibility as well as converged services that can be easily and conveniently accessed from a single device. The market has grown even more sophisticated with the consumers falling for those services that can be accessed from more than one device (Matias, 2007). The rate at which internet based new technologies have invaded the market with specific regard to the mobile market has allowed them to penetrate the market with much more vigor. It has also created room for new and modern service providers to offer new and value creating services that can all be offered all in one go. These groupings no longer require the individualized access procedures allowing the consumer to be more flexible. The demand for internet based products is actually expected to grow exponentially over the next few years as indicated by the graph below. It is this need that has motivated the need for a technology that offers an all inclusive package to the consumer. In the face of the new technological approach of cloud computing the company has used this partnership to further the prospects of tits benefits that include end-to-end computing services for enterprises. The market responds very fast to nee technology and therefore the company has allowed a smooth transition for its customers to cloud computing and allowed them to take advantag e of the flexibility gained form this infrastructure. The strategy also guarantees a reduction in the costs involved in transactions and convenience in the business world. Aside from the radical technological innovations the comprehensive and liberal policies that have been set up to regulate the industry have created a comfortable environment for the entry into this market. As it were this presents more competition for the company and begs for a strategy that will allow it to maintain a head start in the market preferences (Johnson Scholes, 1997). The fierce competition has captured a significant portion of the market limiting the scope of expansion and reducing the rate at which the company’s profits grow. In the face of this state of affairs alongside the declining profits generated from voice and narrowband services the Flexible 4 Business cloud services portfolio seeks to increase the company’s market command and ensure diversify the company’s sources of i ncome to avoid reliance on one line of production. The partnership has resulted in the creation of a product that is contains infrastructure-as-a-service elucidation. This individualized product is created to consider support services and privacy targeted for the customer. It also considers many other services that ensure the customer with conveniences that allows operation of different devices and also smooth communication. The company will therefore enjoy the benefits of having an IT service enterprise without having to create their own which would be an infeasible project at least within the next decade. The flexible 4 business portfolio will guarantee the company unlimited access to the convenient services of cloud computing and increase its product variety (Eynard, 1995). The company is therefore provided with an opportunity to offer end to end services with the close guidance and assistance from the best collection of technologies in the market. The unification of these compan ies is a subjective approach that seeks to ensure that the market externalities and business loopholes that are created by market gaps. The cloud computing portfolio financed by the Flexible 4 Business alliance, allows the company to enjoy the added advantage of software and IT company without having to set up its own. Orange Business Services seeks to take advantage of the end to- end service delivered from the by the use of cloud. The partnership brings together the very best breed of technologies in the market. The Flexible 4 Business alliance is the ultimate investment vehicle that integrates and pre-tests the firms strategies to ensure that they are tuned to deliver higher application performance across the enterprise (Chan-Olmsted Jamison, 2001). Conclusion As convergence takes its toll in the telecoms industry, the players continue to adjust their strategies to align themselves with Next Generation business models he hope that they will keep afloat of the competition and als o maintain a profitability index (Runhaar and Lafferty, 2007) . The transition to these new technologies for companies such as Orange requires a great amount of planning and deliberation as well as adjustment of the company’s strategies to fit appropriately in this race. The company has continued to reinvent its product as its moves towards the convergence between the telecommunications industry and internet coverage. It is common ground that players in this industry have only to take a leap of faith in the adoption of the various strategies since the future in technology is very volatile. References Chan-Olmsted, S. Jamison, M.   ( 2001)Rivalry through alliances.Competitive Strategy in the Global Telecommunications Market. European Management Journal, 19(3), 317-331. Eynard, C.(1995) A methodology for the performance evaluation of data query strategies in universal mobile telecommunication systems (UMTS). Selected Areas in Communications, IEEE Journal. Johnson, G., Schole s, K, (1997) Exploring Corporate Strategy. Prentice-Hall Europe. Kolb, D. (1976) Management and the learning process. California Management Review  Matias, R.(2007) Contested Resources :Unions Employers and the Adoption of New Work Practices in US and UK Telecmmunication. British Journal of Industrial Relations 45 495-517. Porter M., (1985) Competitive Advantage. The Free Press, Runhaar, H. and Lafferty, H.(2007) Governing Corporate Social Responsibility: An Assessment of the Contribution of the UN Global Compact to CSR Strategies in the Telecommunications Industry. Journal of business ethics. Winther, M. (2009) Telecom Services Excellence in Customer Care - WhoCares? The Orange Business Services Strategy to Manage by Customer Loyalty. The orange business. Available from https://www.orange-business.com/en

Panera Bread Case Study Research Paper Example | Topics and Well Written Essays - 3000 words

Panera Bread Case Study - Research Paper Example The company has been quite fortunate to be mentioned by the Wall Street Journal as the one of the middle sized cafà © which provides excellent service and superior quality food to its customers. The management structure went through changes during the year 2007 which assisted the company to focus more clearly on the designed goals. As of 2013, Panera Bread has been operating in Canada as well as in more than thirty states and successfully delivering its authentic bread in a warm and cozy ambience by ensuring efficient service. The mission of Panera Bread is based on the concept of ‘A loaf of bread in every arm’. Panera’s aim is to emphasize much on its strategy of Bread Leadership in which they strive to offer fresh bread to savor the taste buds of its customers across the US states and Canada. The management staff at Panera is well aware of its goals and objectives and ensures that the best product, service and ambience is experienced by the customers at both company operated and franchises of Panera Bread. Freshly baked bread that is made available to all its cafes everyday serves as the differentiating feature for Panera bread and all the efforts are directed towards the achievement and maintenance of this key feature. The key strategy of Panera is to keep itself updated technologically and innovatively in such a way that it stands strongly in competition. The mission statement of Panera serves as the driving force for its strategy. Panera keeps revising and updating its menu so as to meet the organic and healthy food requirements of its customers. The price of food charged at Panera is a little higher than those of its rivals because Panera believes in delivery real quality to its customers in terms of product, ambience and service and it cannot risk this goal by offering cheap rates for customers’ attention. Strengthening the differentiation feature of freshly baked bread reaching the restaurants of Panera Bread everyday is also a key part of the