Mirabell and Millament Relationship Essay

In The Way of the World, his last comedy, Congreve seems to come to realise the importance for providing an ideal pair of man and woman, ideal in the sense that the pair could be taken for models in the life-style of the period. But this was almost impossible task, where the stage was occupied by men and women, sophisticated, immoral, regardless of the larger world around them, and preoccupied with the self-conceited rhetoric as an weapon to justify their immoral activities within a small and restricted area of social operation. Congreve could not avoid this, and for this, he had to pave his way through the society by presenting a plot which, though complicated enough for a resolution, aims at the ideal union between the hero and heroine—Mirabell and Millament. They emerge as the triumphant culmination of the representative characters of the whole period, of course not types, for they are real enough to be human. Congreve endowed his hero and heroine with all the qualities typical of the society, but towards the end the qualities, if negative, are employed as guards against the venoms of the society. At the beginning of the play, we find Mirabell shaping up a situation so that he can win the hands of Millament and her estate as well from Lady Wishfort who has the rein of power over them. In this Mirabell is perfect Machiavellian: conscious of his surroundings. He is not at all a man from chivalric romance. That he is a past master in the game of love, of course, in the sense of the period, that is, sexual relationship—is evident from his past affairs with Mrs. Fainall, from Mrs. Marwood’s fascination towards him and, one many suspect, from Lady Wishfort’s unconscious longing for him. Moreover, Mirabell has mastered rhetoric to encounter men and women around them. Consistent with the irresistible charm of Mirabell, Congreve built the character of Millament. She is the perfect model of the accomplished fine lady of high life, who arrives at the height of indifference to everything from the height of satisfaction. To her pleasure is as familiar as the air she draws; elegance worn as a part of her dress; wit the habitual language which she hears and speaks. She has nothing to fear from her own caprices, being the only law to herself. As to the affairs of love, she treats them with at once seriousness and difference. For instance, she exclaims to Mirabell: â€Å"Dear me, what is a lover that it can give? One makes lovers as fast as one pleases, and they live as long as one pleases, and they die as soon as one pleases; and if one pleases one makes more. † This, however, may be a case for Millament who is â€Å"standing at the threshold of maturity from girlhood†, as Norman N. Holland points out. But from her discussion of preconditions before entering into marriage with Mirabell, it is clear that she is intelligent and discrete enough to judge her situation. In the Proviso Scene we find Mirabell and Millament meeting together to arrange an agreement for their marriage. The scene is a pure comedy with brilliant display of wit by both of them, but, above all, provides instructions which have serious dimensions in the context of the society. On her part, Millament makes it clear that a lover’s (Mirabell’s) appeals and entreaties should not stop with the marriage ceremony. Therefore, she would like to be ‘solicited’ even after marriage. She next puts that â€Å"My dear liberty† should be preserved; â€Å"I’ll lye abed in a morning as long as I please†¦Ã¢â‚¬  Millament then informs that she would not like to be addressed by such names as â€Å"wife, spouse, my dear, joy, jewel, love, sweet-heart; and the rest of that nauseous can, in which men and their wives are so fulsomely familiar. † Moreover, they will continue to present a decorous appearance in public, and she will have free communication with others. In other words, after marriage they maintain certain distance and reserve between them. Mirabell’s conditions are quite different: they are frankly sexual in content, directed to his not being cuckolded or to her bedroom manners. â€Å"Just as Millament’s are developed femininely† as Norman N. Holland points out, â€Å"Mirabell’s are developed in a typically masculine way. † Each of Mirabell’s provisos begin with its item: first, the general principle, â€Å"that your Acquaintance be general†, then specific instructions, â€Å"no she-friend to screen her affairs†, no fop to take her to the theatre secretly, and an illustration of the forbidden behaviour, â€Å"to wheedle you a fop-scrambling to the play in a mask†. Nevertheless, Mirabell denounces the use of tight dresses during pregnancy by women, and he forbids the use of alcoholic drinks. The conditions are stated by both parties in a spirit of fun and gaiety, but the fact remained that both are striving to arrive at some kind of mutual understanding. While the Proviso Scene ensures the marriage of true minds, the possession of dowry with Millament remains the aim of Mirabell for the rest of the play. At the end of the play Mirabell and Millament through their own peculiar balance of wit and generosity of spirit, reduce the bumbling Witwood and mordant Fainall to the level of false wit. Thus Mirabell and Millament dramatise the true wit that is so carefully and symmetrically defined through opposition. On his part, Mirabell informs that, â€Å"†¦I like her with all her faults: nay, like her for her faults†¦They now to grown as familiar to me as my own frailties†¦Ã¢â‚¬  And Millament declares to Mrs. Fainall, â€Å"Well, if Mirabell should not make a good husband, I am a lost thing—for I find I love him violently. † These confidences do not prevent their own chances for honesty in marriage. The triumph of the play is in the emergence of lovers who through a balance of intense affection and cool self-knowledge achieve an equilibrium that frees them from the world’s power. As the title of the play The Way of the World suggests, they have assimilated the rational lucidity of sceptical rake so that they can use the world and reject its demands.

Yoga as an ancient spiritual practice

Abstract- This paper examines yoga as an ancient spiritual practice in India, the medical uses for yoga and the practice of it in the United States. This study reveals how yoga can be used to help those suffering from asthma and other pulmonary diseases; in addition, to alleviate constipation. There are a variety of body stretches and breathing exercises performed in yoga; furthermore, yoga has been used as a relaxation technique for many. There is a misconception in the practice of yoga in the United States. It is practiced as a method to relieve one self of the stresses caused by everyday life and meditation is used to temporarily block thoughts to encourage a deeper sense of temporary relaxation. Traditional yogis have been insulted by the interpretation of yoga in the West. Critics argue that yoga as a ‘pop' fitness trend has taken yoga out of its spiritual context and arranged it in a modern health club setting. Ancient yoga that is conducted in India differs greatly in its practices as compared to Western yoga as a fitness trend. The methods used to obtain information for this topic include: participant observation, three interviews were conducted; one with an American Yoga instructor, two were with American Yoga participants, in addition, extensive library research was conducted on Yoga. Introduction: The history of yoga in Ancient India dates back approximately five thousand years. It has been acknowledged in the United States since the early1960's. The many resources I have used to collect the data for this study gave inconsistent information pertaining to yoga's date of origin; therefore, I calculated an estimate. Its place of origin has been verified as India. â€Å"Yoga is an ancient Sanskrit word meaning union† (Harvard Heath Letter 1998:24). â€Å"When a mans union or existential contact with Being becomes [balanced and complete] he is transformed into a dynamic personality. Yoga may be defined as the art of harmonious and creative living. It stresses the need for the balanced growth of personality†¦it warns against extreme tendencies which mislead people into lopsided development.† (Chaudhuri 1974:37) It continues to describe such â€Å"lopsided† personalities as people who are unbalanced. For example, one who is overly social may be suppressing their own emotions, those who overly exercise the muscles may be under developing the brain, and those who over-exercise the brain may be neglecting the body. Yoga is an everyday concept in Indian culture; moreover, Sanskrit is the language of yoga. Yoga has been a source of religious and philosophical movements throughout history. â€Å"The basic issue of human suffering include moral, religious, and psychological problems, has been traced to one ultimate cause†¦self estrangement, alienation from existence, loss of contact with being, emotional conflicts, social discord, political wars, all of these†¦flow from mans loss of contact with the ground of existence.† (Bose 1996:48) Alienation and depression lead to emotional conflict; consequently, it may produce a feeling of restlessness; moreover, stress. Ancient yoga has called out to alleviate such problems and alleviate the anxiety caused by stress. It taught people how to take care of their minds and bodies; in addition, how to relate to other people. It also taught people what to eat and how to exist in nature. The majority of traditional yogis are vegetarian. Ancient yoga's goal was to emphasize complete spirituality and to be all to your human potential. â€Å"It emphasizes the need for balanced integration of the physical, emotional, intellectual, ethical, and religious aspects of personality† (Chaudhuri 1974:38). In the United States yoga is mainly practiced as relaxation therapy. Relaxation therapy has been used as â€Å"a broad term used to describe a number of techniques that promote stress reduction, the elimination of tension through the body, and a calm and peaceful state of mind† (Martin 2002:1). Stress and tensions experienced through everyday life have been linked to many illnesses including but not limited to: heart disease, high blood pressure, atherosclerosis, irritable bowel syndrome, ulcers, anxiety disorders, insomnia, and substance abuse. â€Å"Stress can also trigger a number of physical symptoms including nausea, headache, hair loss, fatigue, and muscle pain† (Martin 2002:2). In addition to the benefits of yoga â€Å"it can also be tailored to people of different ages and different fitness levels. An athletic person will likely opt to do more [yoga] postures and hold them for longer than someone who is just beginning [in addition] many people use yoga as a complement to a sport or aerobic activity†¦stretches can [also] be done as a warm up [prior to a work out]† (Harvard Health Letter 1998:3). In reference to biomedical effectiveness â€Å"Yoga has been used to alleviate problems associated with high blood pressure, high cholesterol, migraine headaches, asthma, shallow breathing, backaches, constipation, diabetes, menopause, multiple sclerosis, varicose veins, carpal tunnel syndrome, and many chronic illnesses† (Dupler 2002:2). In this study I chose to focus on asthma and constipation due to the fact, there was more medical evidence established to confirm the practice of yoga assisting those health issues. Methods: The data for this study was obtained by researching the broad topic of yoga. The topic was then broken down into sub-groups including: medical aspects of yoga, ancient history of yoga, American yoga, and yoga for relaxation. In addition, interviews were conducted. One interviewee was an American yoga instructor; two others were American yoga participants. Each interviewee attended the same class. Moreover, I practice yoga and added my opinions and participant observations through the use of it. Paula was the yoga instructor I interviewed. When I asked her the question â€Å"Why did you decided to teach yoga?† she replied â€Å"I like helping people but I don't agree with the practice of biomedicine†. In response to my question â€Å"Why don't you agree with biomedicine?† She replied â€Å"It seems too rigid and rushed, [moreover] people don't seem to get the medical help they really need and most of the help they do receive is only a temporary fix.† Paula was a student at the Iyengar Yoga National Association of the United States for approximately three years. She has been teaching yoga as a certified teacher for approximately two years. To learn more about the Iyengar School of Yoga I looked it up on the internet and learned that the assessment for certification included: demonstrated practice of Asanas, a written exam, and demonstrated teachings. In the demonstrated practice of Asanas (poses) portion the students are expected to show a working knowledge of all of the poses in the syllabus for the assessment level, the written exam asked questions regarding the required reading on the syllabus as well as theoretical questions regarding teaching such as sequencing concepts, medical modifications etc. Their teaching skills in areas such as understanding of the pose and the knowledge of basic instruction, clarity of instruction, pacing, interaction with and manner toward the students, demonstration skills, observation of class and appropriate corrections, are critically evaluated before certification is granted. After passing the assessment all teachers are required to renew their certification bi-annually (http://www. iynaus.org/). Results: Through participant observation I noted that the environment in which American yoga is practiced is usually quiet, dimly lit, comfortable in temperature, and spacious. Floor mats are provided to comfort the participant during the session. Soft music is played in the background and a candle or incense it burned (depending on the instructor). The instructor speaks softly and verbally guides the group through a variety of asanas (poses). The instructor often moves about the room correcting participants' postures when appropriate. Relaxation and meditation is promoted through verbal suggestions and chants of Om. Moreover, each session last for approximately one hour. Linda was one of the participants I interviewed. She is married, has two school aged children, recently moved to the area, and is not employed. When I asked her who she chooses to participate in Yoga she replied â€Å"I don't work and the children are in school all day so yoga and [the other activities she engages in] gives me something to look forward to. I have also met many nice women that I have become friends with. I am not from the area so it has given me more of a sense of community.† Michelle was the final participant I interviewed. Michelle leads a very busy lifestyle. She is married with no children and works 50 hours per week; moreover, commutes one hour each way to work. In response to the question of why she chooses to practice yoga she responded, â€Å"it helps me clear my mind and forget everything that is going on in my life outside of this room, [it also] gives me an energy boost for the rest of the day or if I take an evening class it helps me sleep better.à ¢â‚¬  I also asked Michelle â€Å"How do you know yoga really helps you?† She revealed that â€Å"I used to suffer from anxiety disorders and had difficulty falling to sleep at night because so much was on my mind, after taking yoga classes for a few months I started to relax more and sleep better.† From my personal participant observations I agreed with much of what Michelle had concluded through her practices of yoga. I am a full time student and own and operate a small business. Moreover, there are additional things that life demands of me. I have been practicing yoga for approximately two years. I began practicing yoga because my fitness facility offered it. As I began to practice it weekly I noticed more movement and flexibility in my body. Then, I began to notice my mind that was once overloaded with stress from deadlines that needed to be met, became more relaxed. Moreover, my sleeping pattern became more regular and my mind and body felt more at ease, all of which I a ttribute to overall stress reduction. Yoga in America has been advertised as a means for relaxation and to free the self of stress. It is practiced in health clubs and spas in groups headed by a yoga instructor. There is no formal training an instructor must undergo to teach yoga in the U.S. There are seminars that can be completed from one week to six months; respectively, to obtain certification; nevertheless, one does not need certifications to teach a yoga class. In contrast, Ancient yoga's idea is that â€Å"of freedom in spiritual self expression, yoga does not believe in any standardized path for all to follow† (Chaudhuri 1974:21). Yoga is practiced in private or with a teacher (a yogi, male or yogin, female). â€Å"A yogi [yogin] is one who does not merely talk philosophy but lives philosophy, he does not simply have faith in God but experiences God† (Chaudhuri 1974:19). One becomes a yogi when his/her teacher gives permission to teach. The teacher (guru) guides the student through a spiritual path to self-realization. It is not until then, a student becomes a yogi. The guru's teachings can last for years before a student is ready to teach the yoga philosophy. Energy is said to be passed from the guru to the student or yogi. This process is the natural conversion practiced in India. â€Å"Yoga is not a matter of belief; it is the inner growth of consciousness which results in direct insight into the heart of reality [it is a] progressive realization of the full freedom of the inner spirit† (Chaudhuri 1974:22). The physical exercises and breathing exercises do not belong to the essence of yoga they are the â€Å"bodily preparation entitling one to take up higher phases of yogic practices such as concentration, meditation, and the like (Chaudhuri 1974:21). In conclusion, it appears that yoga practiced in America is in fact a preparation effort; moreover, the first stage in ancient yoga. In the American practices of yoga the physical exercises and breathing exercises are what is emphasized; resulting, in a relaxed state of mind and body. In addition to American yoga being practiced for relaxation and stress reduction, there has been a discovery that it is also used to help treat chronic illnesses that biomedicine has had difficulty managing. In this study I chose to focus on asthma and constipation due to the fact, there was more medical evidence established to confirm the practice of yoga assisting those health issues. Approximately ten-million Americans have asthma. It usually begins in childhood; although, it may also begin to show its signs in adult life (Dupler 2002:1). â€Å"In most cases asthma is caused by inhaling an allergen that sets off the chain of biomedical and tissue changes leading to airway inflammation, broncho- constriction, and wheezing. â€Å"Studies have shown that yoga significantly helps asthma sufferers, with exercises specifically designed to expand the lungs, promote deep breathing, and reduce stress† (Dupler 2002:2). Breathing exercises will strengthen and relax the muscles of the lungs. Controlling the breathing helps the respiratory muscles and lungs to develop and breathe more slowly reducing stress on the airways; consequently, reducing the chance of an asthma attack. Being able to control and focus breathing patterns also aids in the awareness in a change in regular breathing; in short, the onset of asthma attacks. Yoga has also been useful in the alleviation of abdominal gas; moreover, constipation. â€Å"Constipation is an acute or chronic condition in which bowel movements occur less often than usual†¦it is one of the most common medical complaints in the U.S† (Haggerty 2002:1). It can occur to any one at any age, although, it's more common among women. While conducting my interview with Paula, the yoga instructor, I asked her if she was aware of any medical uses for yoga. She informed me of several positions to relieve constipation discomfort. The first position is called a â€Å"knee-chest† position. It involves: * Standing straight with arms at the sides * Lifting the right knee toward the chest * Grasping the right ankle with the left hand * Pulling the legs as close to the chest as possible * Holding the position for about 10 seconds * And repeating those steps with the alternate leg The second position was called â€Å"cobra†. It involves the following steps: * Lying on the stomach with the legs together * Placing the palms just below the shoulders, keeping the elbows close to the body * While inhaling lift the head and chest off of the floor while keeping your face forward, also keep the naval in contact with the floor * The goal is to stretch and look as far upward as possible to elongate the abdomen * The cobra position must be held for about 8 seconds * Exhale as you lower the chest toward the floor In the interview with the yoga instructor, Paula remarked that, â€Å"Too often today when we have a headache we take a pill or something to stop the pain and discomfort. We try killing the pain instead of realizing and coming to an understanding that there's some thing causing the headache. Some people work too hard and try to juggle too much, maybe they ate something wrong for lunch, or are holding in negative emotions. Instead of realizing that stress in life exists we try to numb everything.† In my personal practices with yoga it has assisted me in the following: allowing full concentration, sleeping more soundly, increasing my energy level, and allowing my creativity to flow better. Linda one of the participants revealed that she suffers from asthma and she has tried a variety of medicines and in conjunction with Theophylline, her medication, yoga helps her in controlling her breathing. Her doctor also remarked about how beneficial yoga has been to her condition. Discussion: In terms of the American culture, yoga provides participants with a sense of relaxation that is necessary in such a busy society. Today, people are trying to balance many activities; including but not limited to, work, family, education, and other personal activities. Moreover, yoga helps provide many people with a social system to incorporate within. There is a misconception in the practice of yoga in the United States. It is practiced as a method to relieve one self of the stresses caused by everyday life and meditation is used to temporarily block thoughts to encourage a deeper sense of temporary relaxation. Traditional yogis have been insulted by the interpretation of yoga in the West. Critics argue that yoga as a ‘pop' fitness trend has taken yoga out of its spiritual context and arranged it in a modern health club setting. Ancient yoga that is conducted in India differs greatly in its practices as compared to Western yoga as a fitness trend. Yoga may also be compared with Christian healing groups and metaphysical groups in the following ways: each is practiced within a group setting and there is a call to a higher power. Each believes that â€Å"health and healing come from tapping into a powerful life force†¦this type of healing is based upon a wholly immanent power, fully within the reach of each believer† (McGuire 1998:79). â€Å"They believe that the key to the desired wholeness is mental more than purely spiritual†¦a healthy mind will help you have a healthy body† (McGuire 1998:81). The ancient practices of yoga highlight spirituality. â€Å"A yogi is one who does not merely talk philosophy but lives philosophy, he does not simply have faith in God but experiences God† (Chaudhuri 1974:19). Many Americans think of yoga as a religion and have reacted to it negatively. Some think that if they practice yoga then they would be undermining their personal religious beliefs. â€Å"Instead of undermining their personal faith, Yoga can actually deepen it†¦some yoga instructors are more religious than others, but Yoga itself is a tool for exploring the depth of our human nature†¦Ã¢â‚¬  (Feurstein 1996:1).

Use the first of the prompt 1 Essay Example | Topics and Well Written Essays - 1000 words

Use the first of the prompt 1 - Essay Example Furthermore, the essay also intends to differentiate why or why not the liberal approach has made a difference in Rodriguez’s attitudes as compared to Delbanco. It was in this context that the thoughts of Rodriguez were emphasizing a much liberal form of education as compared to Delbanco. As Rodriguez (597) quoted – â€Å"The boy who first entered a classroom barely able to speak in English, twenty years later concluded his studies in the stately quiet of the reading room in the British Museum†. While on the other hand, Delbanco states - â€Å"The educational imperative is clear: A class should be small enough to permit every student to participate in the give-and-take of discussion under the guidance of an informed, skilled, and engaged teacher†. Again, presenting his views in â€Å"Achieving of Desire,† Rodriguez describes few major difficulties faced by students when balancing life in both academic and working class family stages. His critical emphasis was on learning the attitude of stereotypical students, assuming their relation with a particular working class, who are more likely to spend times in books and class notes rather than spending times with family members or friends. For instance, Rodriguez asserts that a stereotypical student, belonging from a working class family background, often finds a new environment of learning to reward him/her with mental calmness. It is in this context that the findings obtained by Rodriguez rationalize that the school environment as completely different from a working class family. He further asserts that in such a home environment, parents have strong influence on students because of the positive environment, which further increases their chances of academic excellence in their educational career (Rodriguez 597-607). On the other hand, Delbanco in â€Å"College at Risk† provides a distinctive definition of education. Delbanco agrees, â€Å"What those statements have in common—and there is truth in both—is an

'Constitutional conventions are not law but nevertheless play an Essay

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No line sources Essay Example | Topics and Well Written Essays - 750 words

No line sources - Essay Example God showed his blessings to humanity by choosing Abraham since the divine nature bestowed on him finally resulted in a huge clan, fastened by the twelve sons of Jacob, who considered the God of Abraham as their supporter and guardian. Jacob’s son hawked their young sibling, Joseph to dealers, who in turn hawked him as a slave in the Egyptian land. This was God’s work and plan since there came a time where there was famine in the land of Canaan and all the family was forced to go to Egypt to buy food. Unfortunately, Joseph rescued his family by providing them with food. This was a pure indicator of Good’s mercies to bless humanity. God promised Abraham that he will give him a son at his old age. The promises were finally fulfilled when he gave out his son at the old age. The son was Isaac and through his lineage, the world has turned to be a place of blessings. Through Abraham, God has made the world to turn to Him once more, despite the rejection and ignorance of mankind (Genesis 12:5-10). From the story of exodus, when God delivered his people from the land of suffering and misery to the Promised Land, it was an indicator that God was working to bless all humanity through the promises. This was also one of the promises that God gave to Abraham that He will give his people land to dwell in. this was a sign of blessings. The covenant also that God made to Moses, for example giving His people Ten Commandments to guide them through their life to avoid evils. The purification of his people on Mount Sinai was a significant indicator of God’s effort to bless his people (Exodus 5:3-12). God also showed blessing to the humanity through King David. David let known himself in the battle with the philistines at this period. When Saul and his son died, David was in position to assume leadership. He created an administrative center in Jerusalem that overextended from the boundary of Egypt

Career action plan Coursework Example | Topics and Well Written Essays - 2250 words

Career action plan - Coursework Example It will also have a detailed analysis of the skills/knowledge and experience that would be expected from the particular candidate aspiring for a job. The report further progresses with the development of the CV and the covering letter preparation that would be prepared to demonstrate the skills/knowledge and experience in order to apply for a graduate level job. After that the report will exhibit the gap analysis where the current knowledge and the skills of the applicants will be matched with the requirement that has been identified in the research. At this stage, an attempt will be made to identify the areas where the candidate lacks. The preparation of the career action plan will be carried out where the candidate will show his commitment in order to plug the lacuna. At this section, personal development planning and career related activities will be undertaken. A short conclusion of the overall report will be presented to the reader in order to reflect the feeling on completion o f the overall assignment and exhibit an understanding of the intention to use the career action plan. Since several years the marketing job has been extremely competitive. The marketing industry is growing which is good news for those aspiring to make their careers on marketing. In order to overcome the tough times such as the recent economic slowdown, the companies seek people who can help them to get through this kind of situations. In this case, utilising money for marketing seems to be viable. However, there are certain drawbacks about these marketing jobs as well. Although the job profile seems to be attractive, the candidates have to face tough competition in this field. If the candidate seems to be incredibly hardworking and seeking challenges, then he can get involved into the marketing jobs. As the industry is growing there seems to be greater demand for

Should the Stakeholders Investing in the Companys Assets Research Paper

Should the Stakeholders Investing in the Companys Assets - Research Paper Example The research includes a literature review to make the topic understandable. Red Bull should keep on investing in the formula one Championship for next year. Currently, Red Bull is one of the top Formula One racing tracks around the world. The Formula One circuit sports reporters regularly announce the standings and winning cars of each Formula One racing event. The sports writers’ informed the general public about the painstaking and scrutinizing victory of the Red Bull Formula One racing team to all racing and other sports fans in Sweden, in all Formula One race track, television, radio, and newspaper sports news. Red Bull is a beverage company that is strategically located in Sweden. As of 2007 alone, Red Bull sells 3.5 billion cans and bottles of its Red Bull products because the average Red Bull customer is not price conscious (Grisen, 2010). The Red Bull beverage company’s continued investment of next year’s Formula One events is part of the necessary promot ional aspect of the company’s overall marketing strategy. Simon Vigar reiterated (2008) just like in the prior years, the red bull name on one of the formula one race cars speeding past other competing cars often brings cheers, sadness, fear, and awe to the audiences watching the games. The Red Bull Formula One car is seen by thousands of fans visiting many Formula One grand prix circuits located around the world. During the live telecast and the news reports of the Formula One races, the Red bull name is seen by thousands of race track fans. Because of the sport news reports, the Red bull name will have free advertising in all the televisions, radio stations, and newspapers around the world. Thus, the cost of investing in the formula one circuit can be easily recuperated through the free news items found in the sports sections of the news papers, radio and television media around the world (Abele 2008). Business Question What strategies for developing a fast food chain? Aim – to identify the perception of product brand among the current and prospective clients Objectives: – to pinpoint the product brand store image held by this consumer group 1.To examine if there are different perceptions of product brand among the diverse age groups among the customers. 2. To determine which type of store brand is popular among the consumers. 3. To determine the competitors’ products and services with the aim of increase client base. Literature Review The marketing environment focuses on several theories. According to Hilton (2007), the SWOT analysis theory states that the company uses both internal and external resources in its decision making tools. According to the Managerial Accounting Studies, the theory states that the company must gather enough of its strengths to outsmart the competitors in terms of client generation and revenue increase. The theory states that the company should resolve all its weaknesses in order to have a successful bu siness or person endeavor. The company exerts all efforts to profit from its opportunities (Kumar, 2003). In addition, the company musters all its resources to hurdle all threats that come in the way of the way of the company’s achieving its aims and objectives. The marketing theory focuses on the four strategies. The company should focus on selling quality products and services (Czinkota, 2007). Product. Bucholz (2006) theorized that the company must implement some marketing changes to increase the clients’ demand for its products. The company must add additional shoe styles. The new shoe styles are based on the latest market segment trends. The company must increase the production of its ladies’